Exploiting Social Networking Sites To Market A Cpa Practice

As you're reading this it's a passably safe gamble that you're already at least a fairly savvy marketer

. I'm going to reckon that you already know the value of CPA sites and the internet when it comes to marketing your practice and you're very likely at least looking into the advantages of Facebook and Twitter to boost your business. Using these sites can lure new prospects, but it requires tenaciousness and it can be a little tricky. Here are a few selected practical approaches to help you determine what to focus on. There is a stigma attached to these sites.

Social networks carry the stereotype that they're all about "play," but this isn't necessarily the case all across the board. There are business oriented social business networks liked LinkedIn, sure, but the sites on the "social" end of the networking spectrum can still work for you.

With Facebook and Twitter, scale is on your side. Last I checked Facebook has over 500 million users and Twitter has over 190 million. LinkedIn only has about 80 million users.

The numbers are also telling. Contrary to popular belief Facebook and Twitter are not dominated by teenagers. The 12-17 demographic only makes up about 11% of Twitter's market. If Quancast's estimates are correct more than 35% of their users are 35 or over. In plain English: there's prospects in them there hills.

For the accounting industry I think it's better to go with Facebook than twitter. Twitter has a larger base of business users, almost 6%, but only a small percentage report it as being effective. Facebook is structured to target a user's "likes", effectively providing a back door to their interests.

Both services offer tools that will help you promote your business.

Twitter uses hashtags. It also has desktop and smart-phone apps like TweetDeck that allow you to identify and connect with others with similar interests. To see how hastags work just do a twitter search for #CPA to tune into the conversation that CPAs are having. Facebook makes it easier. Just search for groups with appropriate interests and you'll get access to plenty of other users. You can find just about anything, from start-up businesses, to entrepreneurs, to just about every specific industry. You may also find some useful advice for running your business in groups dedicated to accounting. There's health care for accountants, support groups, and firms that are shifting their business model to cloud computing.

This article isn't comprehensive. There are lots of other ways you can use online social networking to build your firm. Just jump in. All it takes is putting yourself out there and doing a little networking. You won't regret it. There's no limit to the potetial contacts, and profits, to be had.

by: Brian O'Connell

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