Explosive Marketing Made Simple: Dental Newsletter Marketing
Explosive Marketing Made Simple: Dental Newsletter Marketing
"I don't waste marketing dollars chasing small potatoes anymore. I use dental newsletter marketing and sell more services more often to existing patients."
-Travis Clay DDS
An interview between Ross-anne Gibson, of dentalnewslettermarketing dot com and Jon Ball, owner of Way Beyond Newsletters.
Ross-anne: Compare and Contrast the difference between getting new patients and selling services to existing patients
Jon:Well, obviously a practice wants and needs both new patients and they want to sell additional services to existing patients. The practice wants both so how do you get both? Also, where do you put the emphasis? Where do you invest your precious marketing dollars?
There have been numerous studies that show getting a new patient cost ten times as much then selling services to existing patients. That's the first big difference. How much do you want to invest to get a return on your investment?
Second of all, think of it this way. Let's say you want to go out and buy some shoes and you've worn a certain brand of shoes your whole life. What type of shoes are you most likely to get? Of course, the same kind of shoes you've been getting your whole life.
So these people who are your existing patients trust you and they know you and they want to do business with you. But you have to teach them about the different things you offer. That will help them want to come and get the services you want them to do.
So do you want to spend ten times the money to get a new patient? Or do you a smaller amount of money and have a patient come in and get a high profit elective procedure?
Explosive Marketing Made Simple: Dental Newsletter Marketing