Export Booms In The Engineering Machinery Slump
This year is the construction machinery industry ball millto survive the situation
and it is the most severe year, industry sales growth in 2011 goes down significantly on the basis of intermittent lower. However, in the case of the domestic construction machinery market freeze cooling, the export situation is excellent. In addition to Africa, South America and the Middle East and other countries in the region, "Made in China" figure appears in European countries which require relatively stringent on product quality. Forced by the market mechanism, engineering machinery industry is to further accelerate the pace of structural adjustment to make long-term efforts for industrial upgrading.
Upgrade to further accelerate the pace of export thermal promotes the construction machinery industry.
In the case of a slowdown in domestic investment, foreign markets become the land of the "salvation" of the enterprise. However, this "land of salvation does not like people think, as can easily get involved in, he only left to those who are prepared. Trinity, XCMG, Liugong, Zoomlion sooner or later, the implementation of cross-border acquisition. Through mergers and acquisitions, fast access to technical information as well as the manufacturing sector the most important R & D capabilities, product technology and quality upgrading has laid a good foundation for future exports.
In the market downturn, the export-led engineering machinery products to upgrade the role becomes even more evident, enterprises pay more attention to technological innovation, research and development of high-end equipment manufacturing, improve the level of the construction machinery industry. Many companies increase the intensity of technological innovation, increase the upgrading of products, high efficiency and production and sales growth.
Construction machinery exports soared last year.
It is reported that from January to July this year, Sany exports year-on-year growth doubled, Putzmeister's M & A, the business grew over 10%. Zoomlion successful overseas super tower crane purchase orders in the May, creating a very large tower crane export a new record; In addition, Zoomlion 52 m boom, Mercedes-Benz chassis 52X-6RZ concrete pump truck in May, the first successful entry into Turkey.
According to the Secretary-General of the China Construction Machinery Industry Association, Suzi Meng said: This year, export growth will be better than the previous two years, reaching more than 30%. It is worth mentioning that all exports of the Sany in the first half year even have an increase of 130%.
Throughout the first half of the year, under the dual role of economic and policy, in the end of the second quarter sales decline has narrowed indications. Insiders said that, with the restart of the railway, water conservancy, a number of major infrastructure projects, the main product demand in the second half, although not a significant increase, but the situation will gradually achieve steady growth. In face of tough macroeconomic environment, the construction machinery industry will still intensify structural adjustment to make long-term efforts for industrial upgrading.
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by: libby
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