Extend Website Functionality And Offer More Free And Useful Features

Your web site is your primary means of contacting clients and users and building a sense of community

. It is that sense of community that can serve as a catalyst to growth for the years to come. But as much as you would like to create your site, turn it loose, and then forget about it, the reality is that it should be a dynamic tool as the business gets older. In order to keep your audience interested, it is important to extend web site functionality and offer more free and useful features. There are far too many reasons why you should be doing this, but the three most common are as follows:

The human brain is dynamic

Human beings are constantly searching for ways to improve on the status quo. The quicker they can change that status quo, the better. At times that results in missteps, but more often than not, it serves the spirit in which it was derived. It makes improvements. In order to continue offering a viable merchandise for your audience, it is important that you always discover new ways to make the site valuable. If all you need is contact information, then make sure that you share it. But the next thing you need to think about adding is a blog or a Twitter account. Once you need these things in place, add useful features and offer discounts on products or other promotions. This is what we do in our web hosting review site at ipagereview.org, we put in the best iPage review content and the iPage coupon code that offering the biggest discount. Each thing can build in to another if you know what you are doing.

The competition is constantly improving its product

With millions of web sites populating the Internet, you are doing more than change for the sake of change. There are too far too many sites out there that are just like yours. The key is to always discover ways of setting yours apart from the rest. The competition is already doing it. At times they fail. At times they succeed. And when they succeed, they take visitors away from your site.

There are too far too many great features out there for you to not take advantage of

The WWW is a more advanced place today than it was 15 years ago. With the advent of Web 2.0, instant messaging, and mobile applications, there are numerous ways that you can take advantage of the creativity and bring out the most in your web site. While it's difficult to see where the future of the Internet will lead, it's important to remain in the loop and at the forefront of those changes.

Your site visitors expect your site to be as dynamic and relevant as you are. Why not give them what they want? As you move further in to the 21st Century, see how you can extend site functionality a little each day. There's no telling where it might lead you.

by: Gen Wright

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