Facebook Advertising Tips That Give Great Results
Facebook Advertising Tips That Give Great Results
Online advertising has really grown within the past few years. While Google really helped to push advertising over the internet, the newest entry is Facebook. Advertisers are finding out that Facebook is very effective for targeting certain niche markets and groups of people. In this article we will talk about 3 wonderful Facebook advertising tips that will guide you during your campaign.
You should work on monitoring your ad campaigns on Facebook carefully. One thing that everyone goes through when they begin to advertise on Facebook is that the performance goes down over time. What makes this occur? It's mainly because the cost that you incur to reach out your targeted users on Facebook increase with time. Basically, this means that the people that are the first ones to click on ads will generally do this with most of the ads. So, once you are finished with the first group, the cost to talk to the others will continue to grow. This is why you should watch your ad's click through rate on a regular basis. Determine the click through rate of your ad. When you start to see the performance dwindle, switch your ad or change your target group. Truthfully, every ad has a lifespan and after this lifespan, they are not effective. So to get more from this life span and get more out of your ads and lower your budget, this particular step is very important.
The next piece of advice will require that you give us some due and listen to our experience. When making any ads, for the images of any people in your ads; you will want to have highly unattractive people in them, or extremely beautiful people. This works simply because people respond to anything that invokes strong emotions. However in order to get the greatest response the faces in your images must not be the least bit fuzzy or out of focus. All you're trying to do, in addition to the emotional responses, is to stop people in their tracks when they see your ad. This approach fits in well with use on Facebook because users are conditioned to looking at faces of people. Right? Right.
When you're using Facebook ads to drive traffic to your fan page, make sure you're sending to the custom tab, rather than your wall.
No one has control over wall content, for obvious reasons if you know anything about Facebook. You know what appears on the custom tab, where you can pass on a strong sales message or ask them to take action by liking your page. Wall comments can get pretty dicey, as you well know, and that's the problem with sending your fans to your wall. It has long been shown, even in a short period of time, that when people land first on your wall, the conversion rate is lower. So it's easy... send people you want to do business with to your custom tab and not the wall.
All in all, from the above article we come to the conclusion that Facebook advertising is indeed growing day by day and in order to get the most out of it, you need to be a smart advertiser who knows how use extensive testing and various techniques to make a campaign successful.
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