Facebook And Twitter: Two Great Tools To Power Up The Hospitality Industry

While many companies are still coming to grips with how they need to change their

approach as a result of the rise of social networks, hospitality industry is well placed to capitalise on it right now. The success of any hotel depends on proper delivery of service and responding to problems. As any other service industry, customer interaction plays a big role here. As Social Media is interactive, it is really beneficial for hotels and can increase their proximity with prospective guests. While there are numerous Social Media sites available today, the two names which really power up your service are Facebook and Twitter. They are effective for two reasons:

1. Large audience pool

2. Incredible functionality

Facebook

Facebook has now become the largest of all Social Media Networks with around 500 million users. Facebook is certainly the best way to reach out to the target audience online. Recently, facebook has been geared up with several business oriented functionality like:

Facebook Ads - to increase product awareness

Facebook Groups & Pages to create an identity of a brand on Facebook and eventually have an effective audience participation and engagement platform.

Facebook pages are the best Social Media tool that any business can use. They are effective, manageable and hassle free. With numerous Facebook Page Apps available, you can customize the look, feel & purpose of your Facebook Page easily.

Read ahead: How Facebook has been successfully used & implemented for a Resort

In this case, were using Facebook Marketing for a Resort based in Indian mostly catering to international tourists fond of Wildlife Discovery, Tours & Night Safaris.

Create a page for your resort some basic information like Address, Contact Information, Website, Email, etc.

Upload Text, Images & Videos of your resort. The content on your page is going to decide whether a Facebook user would Like your page so upload intriguing and elaborate content.

Placing links from/to Wikipedia, National Geographic and other popular forums/blogs of Wildlife lovers can get your page the popularity required amongst a target audience.

Create Tabs with Applications like Polls, Sharing Apps, Contests, etc to engage and activate your audience. For example, conducting a contest on the funniest picture of a person with an animal will win a 1 Night/2 Day stay free! The cost of this package is most likely going to be 1/5th of the cost the brand may have incurred in spending on a targeted advertising campaign as opposed to gathering a loyal & targeted fan following on Facebook.

Invite people from related groups by way of engaging in a dialogue on related groups & pages.

Twitter

With almost 200 million users, Twitter is yet another great platform to promote your service all across the web. Twitter was developed as a tool for microblogging and was focused around personal use. But there has been several improvements to this service like implementation of @tags and #tags which have transformed it into a really effective platform for audience engagement .

Twitter is a great tool for keeping in touch with your customers, and getting your message out quickly. You can target specific customers using @tags and you can also make your contents searchable with the help of #tags. Most often, we can find several discussions on Twitter with a particular #tag. On every Tuesday, there remains a discussion on Social Media with the hashtag #socialmedia. Those who want to join the discussion simply can search for #socialmedia and can jump into it. The @tags make these discussions interactive. If you want to make a comment to anyone, simply put the @ sign before his Twitter name and he or she immediately receives a mention.

In a nutshell: Twitter for Hospitality

Invite Followers by using In-Store & Outdoor advertising.

Award Freebies to Followers and Re-Tweeters.

Update your Followers with Fresh & Relevant content. Making Social Media work for your business will often mean that a brand should not only talk about themselves.

Twitter is a powerful tool for receiving Feedback, Complaints and quoting Satisfied Customers giving them an individual acknowledgement by your brand.

Integrate with Foursquare

If somebody follows you in twitter, he or she can be updated about any new offers or events taking place in your hotel or resort.

by: jaikant

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