Facebook Fan Page: Marketing or Social?
Each Facebook member has a unique personal profile on Facebook
. An individual can have only one profile per email account and that profile can only be created, maintained, and credited to that person. Often, people create both a personal profile and a more public profile using separate e-mail addresses.
A Facebook member can have multiple Pages, but only Pages created by the real public figure, artist, brand, or organization, or by an official representative of the entity. Pages are managed by admins, whose names are never revealed. You are the admin for your Page unless you specify someone else.
Finally, Facebook Pages have no fan limit, and can automatically accept fan requests, whereas profiles are restricted to a 5,000-friend limit and friends must be approved.
Using a personal account for promoting business interests, or creating an unauthorized Page, may result in a warning or even an account termination. So, be safe, use your profile page for personal networking and your Page for business promotion.
Pages versus Groups
Only an official representative of a business, public figure, nonprofit organization, artist, or public personality can create a Page and serve as its admin. Pages are designed to provide basic information and feature community building blocks, such as discussion boards and the ability to comment, upload user-generated content, and post reviews.
By contrast, any members can create a Facebook Group about any topic, and they do. Groups serve as a central hub for members to share opinions and discussions about that topic. Whereas Pages allow for a high degree of interaction and rich media with the addition of applications, Facebook Groups do not allow for the addition of applications. When an admin updates a Group page (see Figure 1-7), the News Feed story includes the name of the group's admin. Pages, however, attribute updates to the Page and never reveal the admin's name. Groups also don't offer the status update capability, which has recently been added to Pages.
Group admins can send messages to the entire group's individual Inboxes, provided the group has fewer than 5,000 members. Page admins, however, can't send messages to all members. Group admins also have the ability to restrict member access by requiring a member approval process, whereas Pages can only restrict members from becoming a fan by age and location requirements. For example, alcohol and cigarette companies are prohibited from marketing themselves to minors and so restrict fans who are below legal age limits.
How to promote yourself via Fan Page in Facebook
There is no different between online or offline, the way most businesses grow in the offline world is through word of mouth recommendations. You make a good product or provide great service, the word gets out, and customers beat a path to your door. Conversely, if you
don't make a good product or provide great service, then customers will avoid you and might never give you a second chance. In fact, with Facebook Fan Page, it enchance the word of mouth process simply because Facebook provides many ways to share Pages and give friends
your "digital" endorsement. Sound cool?
1. Get the right stories for your Page
2. Ensure fresh content all the time, to ensure constant and interesting and relevant content are share to your readers.
3. Interact with visitors by posting some questions or opinion in the Discussion area of Fan page
Facebook Fan Page: Marketing or Social?
By: ArticleX
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