Facebook Fan Page Tips And Tricks

Starting a Facebook fan page for your business and linking to it from your website is the easy part

. Keeping your fans happy is where it becomes tricky. There are ways to make your page (and business) popular without going overboard and spending 40 hours a week updating it. Here are six tips for running a successful fan page:

-Add fresh content on a weekly basis. Ideally, youll want to update your Facebook fan page almost daily, but adding new items at least once a week will work. Make sure that any entries made to your company blog are cross-posted to the Facebook page and that any changes in content on the main website are pointed out in your Facebook update stream.

-While youre updating your content, check the business information that you have posted. Make sure that your links work properly and that your address and phone number are correct. Also, check everything for typos. Having a slew of misspelled words makes your business look sloppy.

-Make some of the content unique. Although you will want most of the same information on your Facebook fan page, blog and website, adding a few different things will give your fans a reason to come back on a regular basis. Special items like behind-the-scenes photos, product previews and even contests for free merchandise can make being one of your Facebook fans worthwhile.

-Respond to comments left on your page. Get used to interacting with your fans. Many internet businesses never have a chance to match their customers names with their faces. Now you do, so take advantage of it. The interaction doesnt have to be overly detailed. If a customer or client gives you a compliment, thank them. If they have a complaint, do your best to resolve it out in the open.

-Treat your Facebook fan page as if it were a public relations officer, only less formal. Dont let your guard down or disparage similar companies on your page. Use it as a forum to release information about new products or re-releases of old ones. While a good P.R. rep will get your company featured in newspapers and magazines to bring in new customers, the ones on your fan page already are customers. They will buy what youre selling, as long as they know about it first.

-Offer special deals for Facebook fans only. A 10 or 15% off deal or chance to purchase new merchandise before anyone else makes it worth clicking on that like button to become a fan of your company. Put a notice up on your main website or post a blog entry letting everyone know that your Facebook fans will get this special deal and your number of fan will double or, if youre lucky, triple. Just make sure that you follow through.

Running a successful Facebook fan page does require time and effort. Make sure that you set aside an hour a day or a few hours during the week to welcome new fans and answer any questions sent your way. You also need time to update your fan page content with new photos or information. A neglected fan page will reflect poorly on your business. After all, if you neglect one part of it, what else are you cutting corners on?

by: Betsy Fulkum

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