Facebook Marketing: Designing Your Next Marketing Campaign 2nd Ed (free download)

Facebook Marketing: Designing Your Next Marketing Campaign 2nd Ed (free download)

In this completely revised book, top Facebook marketer Justin R. Levy shows how to use Facebook to attract more customers and earn more profits. This isn't hype: It's actionable information based on the real experiences of companies and individuals who have used Facebook to supercharge their businesses and careers. Levy covers it all, from the absolute basics to attracting visitors and building your community.

You'll discover the latest tools and Facebook Appsand new best practices for everything from search to privacy. Packed with real case studies, this is the only Facebook business guide you need: your fast, complete blueprint for success.

Coverage includes :

Learning from the pioneers and avoiding beginner's mistakes

Developing a winning Facebook marketing strategy

Establishing a presence that starts working fast and grows with you

Designing Facebook ads that drive more clickthroughs at lower cost

Using Facebook Connect and Live Stream Box to reach customers outside Facebook

Monitoring what customers are saying about you in real-time

Communicating more powerfully with widgets and Apps

Addressing privacy concerns

Building communities that promote loyalty and innovation

Using Sweepstakes and other traffic builders

Mastering advanced Facebook marketing tips, tricks, and hacks

Preparing for the future of Facebook

>>>Facebook Marketing: Designing Your Next Marketing Campaign 2nd Ed free download - click here

The second edition of a very valuable book that encompasses all the changes to Facebook to date. I found his chapter on setting up Pages to be very valuable. He goes into great detail showing you how to make your corporate Facebook page a valuable marketing asset. One chapter of best practices is worth the price of the book. Easy read, worth the time investment.

The maze that corporations, and even individuals, maneuver through in Facebook is daunting when it comes to marketing strategy and implementation. Justin R. Levy makes it seem so simple in his second edition of Facebook Marketing: Designing Your Next Marketing Campaign.

I worked through the pages quickly, even folding corners on pages I really found value in. I was shocked to see the number of them I flagged when I had completed the book. It made me realize this book of less than 200 pages answered many questions I personally had about how best to market across Facebook.

The author starts the book with a quick 5 page summary on social network growth and then a required 25 pages for anyone new to Facebook. I know it seems strange, but there is those that have never been in Facebook yet. So this snapshot is always important. The author even suggests you skip that chapter is you know it already.

Chapter 3 begins the knowledge transfer of building a corporate presence and deciding between pages and groups. Throughout the book he does a great job of explaining why one would be better in certain circumstances over the other. Promotion of the page is key in any company advertising and he makes a quick case for ways to build a following through grass roots.

Interestingly, he also jumped into Facebook Connect in Chapter 4, which you do not see many corporate sites using. I know his main focus was on the sharing aspect but he also addressed single sign on. Chapter 5 focused on advertising and the best ways to invest to build your presence in Facebook. The strategy talk continued in Chapter 8-10.

He crammed Chapter 7 on Privacy in the middle. I personally would have liked at the end for flow of the marketing piece. In saying that, privacy and account management is key when promoting company information. He explains the need for individual account, with more than one person having the ability to administrate the group or page for the company marketing.

Overall, I would recommend this book to anyone looking into Facebook marketing. Whether you are an individual through giant corporation.

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