Facebook Marketing Requires Unique Success Strategies -7 Success Strategies to Effectively Market on Facebook

Facebook Marketing Requires Unique Success Strategies -7 Success Strategies to Effectively Market on Facebook

With Facebook as the #2 in website traffic, only second to Google, it is no wonder that businesses are using it to improve their image and visibility in the social media. While it is definitely a powerful tool, there are very specific marketing strategies you will need to make it effective for you.

Here are 7 Success Strategies for Marketing Effectively on Facebook:

1. First and foremost is to be a social. Creating a genuine social network is the key to being accepted and respected among your friends and any potential leads and customers. Take time to get to know the people on your lists. Visit their pages and comment on their postings. Letting them know you are listening to them goes a long way in making that connection that you are looking for. Again, it is important to be genuine.

2. Create a Fan Page. You can have multiple fan pages that are directed to different people and interests. To be effective with your fan pages, I suggest you connect your blog through the "networked blogs" feature. This way, you can share business content without appearing to be spamming. Linking to Twitter, as well means you can post to your blog, Twitter and Facebook all at the same time giving you more exposure on a personal level.

3. Use the List feature. This is an often overlooked feature that allows you to categorize different people, business friends, personal friends, family, etc. You then have multiple options of sharing information differently with different groups/lists. This can be a powerful tool once you learn how to market to the different groups.

4. Add new friends regularly. Find different groups that represent your taget market and selectively add friends. It is important to add a message when you are requesting friendship as it will give them a genuine sense of your interest and will go a long way in building a lasting relationship.

5. HTML feature. Another overlooked feature, HTMLpage, is purely optional but can be an effective success tool. The HTML page is added through your applications and allows you to create a "Front Page" of sorts, complete with an opt-in form. Here you can capture leads from people/friends who are interested in your offer, whether it be a product or service.

6. Deliver good content. In order to brand yourself and to be taken seriously, you must deliver good content. If you are perceived to just be selling, then you will lose your credibility. Make sure your readers get valuable information and they will return time and time again. You want to be seen as a leader in your industry and not a desperate sales person.

7. Be consistent. Successful marketing strategies are best realized when you are consistent. A steady stream of valuable content, relationship postings, and overall attention to your market will keep you and your product or service ever before the people you are wanting to impact. Avoid sudden barrages of massive content then dropping off the map for a while. It will appear that your business is sporadic, as well. Spend a little time each day doing something to add friends, build your lists, and post good content (not necessarily all on the same day, of course).

Ifcreating more revenue and profits from home interests you, try online marketing.

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