With Facebook Business pages (originally called Fan Pages) becoming the standard for businesses marketing on Facebook there has been a massive learning curve. As a new environment, a new way of marketing and trying to join the conversation while still selling there has been many obstacles to overcome.
For most business owners they cant launch a Superbowl commercial and hope to get millions of people rushing to click like. That form of marketing is received for the select few companies that dominate Wall Street. To get the most out of your Facebook page without having a 7-figure budget requires paying attention to the details that others will miss. The good news is that by evaluating a few key areas of traffic you can quickly find out which of your marketing efforts are bringing you the most value.
Facebook has a reporting tool for business pages, called Insights. The Insight tool has some of the most powerful reporting you could imagine (even more information is available when you use Facebook Ads). One section that will give you a quick idea of where to focus your energy and marketing efforts is the Users section. More specifically take a look at the New Likes section.
When you look at New Likes you will be able to see what sources are bringing you fresh people joining your business on Facebook. Here are a few of the sources that you might see:
Ads If you are running ads you will want to see if those costly clicks are transforming into new likes. Look at this number and your ad reporting tool to get a good idea of what is working.
Like Box Are you using Social Plugins? Free marketing tools that allow you to get likes from your website. These powerful tools provide you a way to capitalize on existing website traffic to compliment your Facebook efforts.
Search Are people searching and finding your page? Hopefully so! Check out this number to see how your page is rising organically. This can also indicate that you are having some success with word of mouth advertising.
These are just a few of the Like Sources you will see on your page. Keep track of this section and consider focusing your efforts where you are having the most success to quickly gain traction with your Facebook Marketing efforts.
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