Okay short sale investors and agents...listen up because today we are going to end the week on a high note with some truly innovative ways to use Facebook. These are NOT your run of the mill tips but rather the same insider secrets used by the "big boys" of business but available to anyone with the wit to put it into practice.
Let's begin with a little refresher on those "like" buttons...you know the ones with the little thumbs up that are proliferating across the web like a wild fire. Most social media users take them for granted but insiders understand the true power of these innocent little likes to radically transform the way you make contact with clients. For instance, if you have a company website then most clients will either "like" you or not...so far so good. But what if you put a "like" button on information feeds for each zip code in your area or specific types of houses, financing arrangements or other commonly sought after information. Now prospective clients can "like" different segments of your site that specifically align to their own interest areas.
Not only does this present a distinct advantage over the generalized "like" for the entire site, but it also provides a way to communicate only the most relevant information directly to the persons most likely to act on it. For example, let's assume you have a "like" button for upcoming investment properties in a specific zip code...rather than receiving a general update covering the entire city or county, they will only receive listings that conform to that specific area, type of building or other specified information.
Another very powerful method is to embed a "Like" button into press release(s) and other newsworthy items. Once again, it allows viewers to quickly make contact and sign up to receive additional information from a recognized source.
To get started, simply publish a "Like" button for each page of information or category on your personal website or blog by entering the admin area and indicating "Use Facebook as Page" option. Then simply post updates via the publisher like you would any other FB page. Now all news feeds will automatically display the name of each individual "Like" button along with the referring page and "via" link.