Facebook "Like" Has Higher Market Value Than Twitter

Facebook "Like" Has Higher Market Value Than Twitter

According to foreign media reports, yesterday the ticketing website Eventbrite released a report that in the last six months they did marketing with Twitter, and each Twitter message brought an average of 80 cents ticket sales, and with Facebook the figure is as high as 1.34 dollars. Industry believe that if this result is common, Facebook for social media marketers has more than market value Twitter.

The study used social networking analysis tools to track ticket sales of the Eventbrite website, the company also had released last October a similar analysis, that study only used 12 weeks of data, but also shown that Facebook has brought out more Eventbrite sales than Twitter More, although sales per post has even more difference than the results of this study.

In addition to that Facebook each "like" bring more ticket sales than each Twitter message, the study also showed that, on Facebook the accumulated activities is also more than Twitter:on Facebook Eventbrite activities are often shared four times as many times as Twitter. Eventbrite company attributed this difference to the broader reach of Facebook and that the Facebook stress a greater emphasis on the linkages between the network and real world.

It should be noted that only a small percentage of site visitors share the event page to Facebook or Twitter. Only 1% of people visited the event page share it with friends ,and among the people purchasing the ticket, only 10% of those shared the event.

Obviously, if the people involved in an activity, they are more likely to share this activity. The data from Eventbrite shows that, if the people who purchased the ticket share this event on Facebook, their friends are more likely to purchase. But whether the trends is also applicable to other types of buying behavior, is still suspectable.

The China electronics wholesale company and dropship supplier ePathChina CEO Yide Huang stated that the results of the study are widely applicable to all e-commerce business, because when the social spectrum become a force to push the transaction, the foundation of e-commerce is transfering.

As one reputable and reliable B2C vertical China electronics bulk wholesale online store, ePathChina.com will be always striving for supplying durable,high-quality and cheap China electronics for the old and new consumers all over the world at competitive price.

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