Factors For Search Engine Optimization

Everyone wants their site to be on the first page of the search engine results

, and that takes a strong search engine optimization strategy. The increase in traffic that comes from high search engine ratings can be the deciding factor in whether your business becomes highly successful. Here, we'll discuss some of the best search engine optimization strategies

There are hundreds of factors that go into the relevancy algorithm, but it basically boils down to two main things, 1) the words used on your website 2) the words about you found on other websites. The words you use on your website are HUGELY important. The internet is mostly a word-based medium. Every single page has a story to tell, and should be set up with its own set of keywords. The crawlers determine the relevancy of the page by the content found on the page, plus the headings, page title, and page descriptions in the meta-tags. Having good content is key.

Factors for Search Engine Optimization:

1.Keyword density is one of the primary factors in SEO. This means the number of times a certain word or group of words is being used in connection to the total number of words on that page. Google for instance searches the content for keywords and phrases and depending on this, ranks the web page. Writing informative and keyword rich content increases visibility and automatically traffic to your website.

2.Obtaining links to the site you have created ensures search engine optimization. One way links can help when other webmasters offer a link to your site or if you exchange links with webmasters for a cost.

3.The domain name chosen must ideally be either a keyword or at the least indicative of what your content deals with and the audience you are targeting. It helps if the domain name is catchy and simple making it easy to remember.

4.A site map drawn carefully will allow users to navigate smoothly ensuring that they keep coming back to the website.

5.Heading tags should be ranked according to priority and when you plan the site contents care must be taken to see that this content flows in a way that reflects the heading tag structure. Many times search engines are seen to extract the meta report allowing guests to come to your site if it is linked to their search query.

6.The URL structure has to correspond to the content on the parallel page.

Apart from the contents, title too plays an important part. Many directories and search engines first target the titles and the tags. So it is of utmost importance that relevant keywords or phrases are included in the title tags.

When you make a qualitative analysis, understand the logic behind, apply proper judgment and make your site constructive, informative, relevant and highly rated, you are sure that success has come in by way of Search Engine Optimization. Not only will you benefit, but the user who tried to collect certain information would also be happy to have got some useful information through your site.

by: Mamta Dhiman

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