Facts About Marketing Calendars
Do you know about marketing calendars? If you have a business and have not invested
yet in calendar printing for marketing, then this article might just be for you. In this guide to marketing calendars, I will explain to you all the important information about calendar marketing and how it can benefit your own business. Let me start first by defining precisely what a marketing calendar is.
What is a marketing calendar? A marketing calendar is basically a calendar that has promotional or advertising messages built or designed into it. Unlike traditional calendars that only have image themes in them, marketing calendars have image themes that also have a marketing twist. So instead of just different pictures of panoramas or beautiful models, certain products and services are integrated into those images.
How does it work? Calendar marketing works by basically becoming a kind of take home advertising strategy for a business. Firms basically give away their marketing
calendars to actual customers or even just potential customers. Since color calendars are useful most people do accept them and put them up at home or at the office. The color calendar then becomes a yearlong advertisement displayed at the person's location. The business gets increased chances of sales responses and it also has the opportunity to develop its corporate image as well. These two reasons alone already makes calendar printing a real worthy investment for marketing.
Who can print marketing calendars? Everyone can actually print custom calendars for marketing. Big businesses surely develop them all the time as Public Relations tools for their partners and clients. Small businesses, on the other hand, use them as advertising tools for products, and even as rewards for loyal customers. Even organizations and agencies use them as general marketing tools to promote their important issues as well as spread important information that their respective communities need to know.
So as long as you have the need to spread important information in a long term basis, marketing calendars are one of the best and most useful ways to do it.
Where can I print custom calendars? Custom calendars can easily be printed online. You don't have to go to the office of the calendar printing company anymore. Just go online and search for online
calendar printing companies in your area. You should find hundreds of them that will print and deliver your color calendars for you. Look for the best one with the best quality and prices and just send over your custom calendar designs. After paying, you should get your color calendars delivered to you in a few days. It is that easy to print marketing calendars.
What does it take to succeed in calendar marketing? Succeeding in calendar marketing all boils down to the right timing and the right distribution. Let me explain both.
a. Timing - You should release your custom calendars a month or so before the turn of the year and a month or so after it. These are the ideal times where people readily buy or accept color calendars whatever kind they are. So from November the February, you will have a fair chance of getting your marketing calendars picked up. Anything beyond those months and people will think it is too early or it is already too late to get your color calendars.
b. Distribution - You will need to be wise with your distribution of color calendars if you want them to reach the right kind of people. For example, if you want your loyal customers to get your marketing calendars first, you might want to list down all of them and send them your calendars directly. If however you want to market for a wider audience then you might want to leave free copies of your marketing calendars at high traffic areas or give them away by hand outside your place of business.
It all depends really on your target market, but it is important that you distribute your marketing calendars at precisely the right points to get the most out of them.
Great! Now you know all about marketing calendars. Do you think these color calendars are useful for you? In most cases they should be useful. So why don't you invest in them?
Facts About Marketing Calendars
By: Brad Kartel
Gems world financial markets It Job Market Usa It Job Market Outlook It Job Market In India 2010 It Job Market In Us It Job Market June 2010 Seattle Job Market 2010 Best Job Market In Us Best Job Market United States Best Job Market In America Best Job Market 2010 Keep Focused With Your Affiliate Marketing What are the Latest Scams in Credit Card Fraud?