False Information Through The Qnet Complaints

The corporate sector is categorised into a number of departments that function in unison to deliver the best possible results for overall improvement

. The most potent field is the marketing industry that functions to promote the company on the global as well as local level. Conventional marketing strategies have become a way of life and include all those candidates that have a swanky degree up their sleeve. It does not include interactive interaction between the average public and the business representatives. As a result of selective distribution of opportunities, these strategies are not publically viable in reference to an average individual. Thus the eruption of multi level marketing change the definition of marketing and began interacting with the masses on a public platform without inclusion of mediums like advertising. Before Qnet complaints began flooding the internet, the MLM companies had spread its wings far and wide in global as well as local platforms. This enterprise has reached across over 200 countries and has been functioning for over the last decade and a half.

The Qnet complaints hit the enterprise hard as it completed the ladder of success. The MLM enterprise became an overnight success as it allowed people to fulfil their dreams by providing an opportunity to earn secondary income. This concept of direct selling and networking was often mixed up with pyramid marketing strategies that were introduced at later stages into the market. Pyramid marketing involves enrolment into a company without having to sell products to gain commission while MLM enterprise follows the policy of selling products to earn a sufficient amount of commission. The similarity is the fact that both enterprises have public interaction on a direct level but they differ immensely in functionality procedures. These two concepts foster on the public and have sole dependent on the masses in terms of survival in the market.

MLM enterprise followed simple procedures that depicted simplicity and effectiveness but somehow the business plan was misrepresented which led to a series of mishaps. The qnet complaints started engulfing the media and the online websites creating an air of doubt amongst the public. These complaints and attacks caused hindrance in functioning and put a temporary halt in the manufacturing area. As a result of the controversy, people began questioning the credibility and authenticity of the company. The bad publicity hampered the reputation and image of the entire enterprise. To uncover the truth investigations were issued. On the completion it was found that the rumours were a futile effort of rival companies and disgruntled members to hamper the fame of the MLM enterprise.

The MLM companies revived their policies and produced much more efficiency in functioning to avoid further loopholes. The marketing arena is a playground for the ruthless and ambitious crowd that can cut through the competition with absolutely no remorse. The MLM enterprise adopted this philosophy in their future business ventures and started right from the scratch hoping to achieve greater height.The Qnet complaints no doubt produced a road block but could not complete destroy the enterprise.

by: Sonal Dmello

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