Fang Fang: 2011 China's Pharmaceutical Market Will Be Ranked Third In The World - The

Analysis of international and domestic markets

First of all let me start to analyze the current changes in international and domestic pharmaceutical market

Looking at the world pharmaceutical market in 17 emerging market growth on the contribution of the overall proportion of it could be divided into three grades. China is at one.

The United States had been driven by the major pharmaceutical markets. 2009 better than expected, the recovery soon. In the next five to six years on the global contribution to the emerging Chinese market will remain at 40% to 63% growth in 2012 will come from these 17 countries.

Pharmaceutical market is ranked fifth in the world. 2011, can be ranked No. 3. 2018, surpassing Japan as the country's second largest pharmaceutical market.

Promote the growth of the Chinese medicine market factors:

1. A strong macroeconomic environment. 2. Industry itself perfect results. 3. China is the world's second largest economy, has more than Japan. Aging population leading to increased incidence of chronic diseases. Had to Antibiotic Production-based, is now turning into a slow disease, and cancer drugs.

4. Medical reform to spend more money in the market, the market growth is a very big role in promoting

5. From pharmaceutical companies: companies to increase their own input

The five factors driving the pharmaceutical market growth over the past five years. The next 5 years, 20% growth can be maintained

This Part 5 of the external companies lies primarily in short-term Marketing . Example, in October of this year, health insurance directory to re-increase in foreign short-term business impact of the great. Another is the prices. Drugs Into the health insurance directory, will be price cuts. Now foreign enterprises in China have opinions. Because many foreign patents on medicines have been, but they enjoy a very high price, high many times. Foreign companies in China Sell Very dependent on this part of the mature product, there are many uncertainties. Some health insurance products into the catalog, to cut prices to what extent the equilibrium price and quantity can be compared, so maximizing sales. Many companies are prepared to do this. The same is true of the local enterprises.

In addition, community hospitals and basic medical directory has a lot. As for the foreign company in emerging markets, because this a very weak before them. This local business is a great opportunity, because the former has been doing. How to seize this opportunity to be considered.

In the last five years. Limited the growth of large hospitals, but doubled the number of community hospitals. Large part of the reason: the original is a three state health care, and now some two hospitals into a community center. But overall, the number of community hospitals and outpatient clinics are far more than the growth in the number of large hospitals.

Community hospitals face is the top dosage Traditional Chinese medicine , Cardiovascular, digestion, metabolism. The difference with the major hospitals.

Foreign companies to enter the home now is very systematic, local pharmaceutical companies to form a serious threat.

Economic crisis on the impact of pharmaceutical industry

On economic crisis: economist to do a variety of assumptions. For the economic environment changes, we change the pharmaceutical industry the main following section.

First, patients who reported. Western countries, high unemployment, so the economic crisis may select cheaper imitations this drug. Patients increase the sensitivity of drug prices, choose cheaper drugs. Delayed treatment, had more timely treatment, and now can not rule died.

Second, Pharmaceutical companies Pressure. Companies will plan how to reduce expenses, streamline product lines, China is not obvious, but the phenomenon of international companies lay off more. The other is the merger on a daily basis. On the health care system will change the prescription type, use Generic . Payment, the pay ratio will increase, drugs to be high to support evidence-based medicine. Strengthen supervision.

Third, the number of long-term policies to reflect the original support for the pharmaceutical industry, large, may now be more conservative.

Chinese pharmaceutical market conditions and business opportunities

03 National top ten pharmaceutical markets. Yangtze River, Cabernet Franc, and Hal. 2009 Yangtze River in the fifth, and the growth is slow. Significant changes in market ranking, the first corps are now foreign. Earlier access to China's multinational corporations (Johnson & Johnson, GlaxoSmithKline) is now in China, see the. Implications of these changes on us is: the pharmaceutical industry is an opportunity and a challenge, not a particularly strong leader in the, almost all pharmaceutical companies. If the policy is correct, perform well, others may replace more than others.

The original boundaries of the market is very clear, the traditional foreign, generic drug companies, OTC, Chinese enterprises. Now blurred, and foreign companies to enter the community hospitals, but also to generic drugs, there are OTC. Local businesses have also entered the patent medicine products. Increasingly integrated market model

Enterprises to succeed to clear three issues:

First, that vision, and today there are 10 million sales, after 5 years is not a 5 billion-10 billion in sales.

Second, should the market in which to do? Do generic drugs? Medicine specialist to do?

Third, how does it work? A business to develop well, to the operation of these three areas must be coordinated. Otherwise, not ambition into reality Once the decision to enter the field of

which a business is what determines the kind of business. To look at market needs and technology maturity, to choose their own business, would like to clear that way, in that competition.

Then decide how to achieve these goals. How expansion, marketing strategy, product portfolio. Clear strategy to consider the business model. Against whom, covering that part of stakeholders. Finally decided what to do, where the value of orientation.

Model problem From three hospitals to secondary hospitals, to community service centers. Now many secondary hospital without. The complexity of these markets, the demand for doctors is completely different. Three hospitals to specialized health care market, doctors are very important to the promotion of professional representatives to do. Community service centers, to some extent the autonomy of patients is larger.

The rapid development of community hospitals, the impact of market changes and is a great unknown in nature, we have to change doctors to determine the next step in the proceedings. Including community hospitals, whether for retail impact is the same reason. Our Winning

Where? First, the right to assess and understand the market

Second, the right product mix to achieve the target market

Third, management, implementation, business operations Only these are good, and business success.

Guests Description: Fang Fang,

by: gaga

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