Faqs Of Seo
What is SEO?
What is SEO?
Search Engine Optimization or SEO, according to many
seo Philippines experts, is a form of Internet Marketing technique which aims to improve a websites visibility in the World Wide Web through Search Engines, hence the name Search Engine Optimization or SEO.
SEO involves naturally increasing a websites ranking in a search engines result pages or SERPs in a specific search query. This is in contrast with the use of different SEM (Search Engine Marketing) techniques that makes use of paid placements such as PPC (Pay-Per-Click) to increase their visibility in search engines.
According to many
seo services Philippines and experts, SEO campaigns usually follow a strict rule from before the campaign will take place, to the actual campaign, and at the end of the campaign.
What is its Difference with SEM?
Search engine marketing, (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion, while SEO makes use of techniques which doesnt normally involves payment.
Why SEO?
SEO is a very powerful Internet Marketing technique that can significantly increase a websites visibility and traffic not only through search engines such as through Google, Yahoo!, and Bing, but also from other sources, such as social bookmarking, article marketing, blogging, social networking, and many others.
In a long-term campaign, which can span more than a year, SEO can continuously and significantly increase a websites conversion rate. However, conversion rate can be affected by other factors, such as a websites design.
What is the Steps Taken in an SEO Campaign?
There are three different parts of an SEO campaign, before, the middle, and the final stages of the campaign.
In the first part of the campaign, it usually involves keyword research. Keyword research is a process in SEO which aims to analyze a keywords competence in the market. This is through the use of different keyword analysis tools which are mostly free of use. A popular example is Googles own Adword Keyword Tool, which is a perfect tool for measuring the competitiveness of a keyword in Google.
The second part of SEO is the actual campaign which involves a number of different tasks, including the On-Page SEO and Off-Page SEO.
On-Page SEO optimization is the process of improving the website to make it more search engine friendly. It usually involves changing the websites content and even its coding, while Off-Page SEO deals with the use of different techniques which aim to improve a websites relevance and authority in a specific search query. This part of the campaign is also where the bulk of the whole SEO campaign is found.
by: Margarette Mcbride
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