Farmville On Facebook

Many attribute Facebook's popularity to people joining in order to have free access to Zynga games

. Others attribute the popularity of Zynga games to the online traffic that Facebook provides to the gaming company. Over 80 million Facebook members are players of at least one Zynga game. Some of the most played Zynga games include FarmVille, Cafe World, Mafia Wars, and FishVille.

According to recent reports, it seems that the very merger that brought Zynga and Facebook tremendous growth may be facing a possible split. The primary cause for these two companies' inability to see eye to eye is apparently related to FarmVille.

FarmVille is a game of strategy that is perhaps the most popular of the Zynga games. Players set up and operate a farm. There are farm related tasks, such as ploughing a field, that allow players the opportunity to earn virtual money. This money can then be spent to upgrade their farm by making purchases of needed supplies or equipment. Tending the farm is an ongoing process.

If a player cannot get a certain chore done, that chore can be hired out. In turn, the farmer would pay the hired help for the services provided. The success of the farm determines the farm's growth.

One way that players are constantly drawn in is through Facebook friend requests. That is, the farmer may implore the help of Facebook friends by posting needs on the friends' walls. As friends contact each other on Facebook searching for lost farm animals, asking for help with crops, or gifting trees to one another, the FarmVille web grows.

The game is highly social and is often a topic of discussion among adults. This interesting discussion is another way that new users are drawn. Feeling as if their farming friends are depending on them, FarmVille players find it difficult to stop playing.

As intriguing as FarmVille is, the controversy surrounding it is the recent hot topic of discussion. Facebook has implemented a requirement that all in-game purchases made must be done using FaceBucks, their new, virtual currency.

With each purchase, Facebook retains a commission which is reportedly as high as 30%. Zynga has threatened to pull its games from Facebook as a result of this requirement. In fact, Zynga has considered starting its own social networking site to compete with Facebook.

If Zynga pulls FarmVille, and its other extremely popular games, there is the potential that millions of Facebook users will decrease their time spent on Facebook, thus decreasing the number of ads viewed.

On the other hand, if FarmVille is no longer accessible through Facebook, the popularity and any potential new growth, is at risk of a severe decline. In the end, this could be a very costly split for both Zynga and Facebook.

by: BigPond Game Arena

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