Fashion And You : The Reason For Its Huge Success

There was a time when people loved to go to shopping malls and retail outlets and

visit several franchisees to shop for products especially on weekends. But the scenario has changed right now. With the hectic work schedule, I really doubt that anyone would prefer to spend the weekend shopping in crowded malls instead of watching a movie or entertaining oneself in any manner. Besides, the Indian consumer today is more hooked to the internet including a frequent shopper like me .And I guess this is the reason why there has been a steep rise in the online shopping portals especially in India. The portals offer good and high quality products at a considerably cheaper rate. However Fashion and You has gone a step ahead with its word of mouth strategy to become the leading online shopping portal for men and women

I have always been a keen admirer of online shopping portals but was somehow always skeptical about it due to obvious reasons. But Fashion and You has made me believe the fact that not only are online shopping portals genuine but also live up to the promises and offer products at the best possible quality. Most of the shopping portals tend to display genuine products but on delivery what you get is completely farce and totally different from the actual product. However, at Fashion and You, after buying a specific product just a few weeks ago, not only did the product reach on the expected delivery date, but also turned out to be as shown in the portal. Not to mention, being branded, it was offered to me at a price that you just cannot find anywhere else. It is because of Fashion and You that more and more shoppers like me are simply hooked on to the internet to buy any type of products from clothes to accessories. The main reason why I guess many other customers too loved Fashion and you is simply because it offers high quality branded products at upto 80% discounts. At such cheap prices, who wouldnt want to try and buy products from Fashion and You? When I logged on to the site, I was amazed at the simplicity and convenience of navigating that it offered. Every product well sorted as well as its easy to navigate to any category of products you wish to buy. Moreover, the catalogue is constantly updated to let consumers enjoy the latest possible products on the portal

Fashion and You as a brand has also shown active presence on the social network as they are quite active on their Facebook and Twitter pages. They regularly promote their new products and also offer good customer care services through the social media to address problems and feedbacks from the consumer. Overall, in just a period of 2 years Fashion and You has definitely come a long way in making it easier for consumers to shop for their favorite branded products at a price that is indeed affordable by many.

by: Sonal Dmello

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