Fashion Jewelry Is The Trend Now Offered On Icewhitediomond

Modern Fashion Jewelry is the trend now and it"s being offered on Icewhitediomond.com

Given the current price of gold at $1,372 per oz, Cathy Galt, President and Buyer for Icewhitediamond.com saw the urgent need to source a line of high quality and pleasantly affordable fashion jewelry that would look as good as platinum and gold but would be affordable to anyone looking for that perfect birthday, anniversary, Christmas, bridal party, or any other special occasion jewelry gift.

We can"t continue to focus on certified diamonds, gold, platinum and diamond jewelry sales in this very challenging market place.

With the recent published statistics for the US and Canada this Christmas and in the following year to come, consumers plan to spend less than in previous years. It is essential that we keep our loyal customers interested in visiting icewhitediamond.com at least four times per year, by continually providing them with new and quality merchandise.

This would not be possible if we maintained our original focus of certified loose diamonds and diamond and gold jewelry sales. Trying to compete with the many other online retailers in the diamond engagement ring business is becoming more challenging. This type of business model traditionally would result in only one or two large purchases, being the diamond engagement ring and diamond wedding band.

At Icewhitediamond.com, it is our future goal for shoppers to visit us frequently for the latest in beautiful fashion jewelry that is cost effective. While we still welcome the diamond engagement ring or diamond wedding band purchase, we look forward to offering items from as little as $35.00.

In addition to the popular fashion beads, bracelets, charms and Swarovski Crystal offered on Icewhitediamond.com, we are very excited to have launched a new line of Italian style alternative metal jewelry.

The price point for this gorgeous jewelry starts at ~$40.00 with very few pieces exceeding $250. When you dress up an evening outfit with this new line of jewelry, even the experts cannot tell the difference between alternative metal and the platinum and gold version. We now also offer a large selection of Ceramic wedding bands and commitment rings in colors and sizes ranging from white, pink and black, all starting from as low as $120.00

Our pricing policy at Icewhitediamond.com is never to have the classic industry sale of 50% to 75% off, but to always be extremely competitive to our loyal customers and new shoppers. This way shoppers will always be confident that we will never slash prices later in the year. Cathy"s intention is to have Icewhitediamon.com as the premium first-stop place to visit on the web for all your fashion accessories and cost effective jewelry items.

Every item sold is crafted of the highest quality. Our 30-day satisfaction guarantee is offered on any and all purchases.

by: IceWhiteDiamond

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