Fashion Lead To Chinese Herbal Medicine Heat Up
Chinese herbal medicine as China's cultural legacy
, and always have a mysterious face. The herbs used to treat human disease, but also has a long history. One of the characteristics of Chinese herbal medicine, is the "Medicinal and Edible" and therefore, on the human body from eating conditioning is traditional. However, as time progresses, the function of Chinese herbal medicine has been developed further, the external use of more and more. From the earliest white ginseng, Radix hair to later, and the persistence of Chinese brands "Six God toilet water" in the six kinds of medicine, herbal beauty in fashion today is more prominent position in the area.
According to research statistics, the world herbal medicine sales has more than $ 16 billion and an annual 10 to 20% annually. L'Oreal, Shiseido and other international brands have been or are ready to start projects in China, Chinese herbal medicine, costly R & D Oriental herbal essence. The next few years, the major brands to increase research and development in this area has become the industry trends.
Countries use the case of herbal beauty salons
China has been using herbal beauty salon has always been a long time, pharmaceutical raw materials can be traced back to several thousand years ago. China's ancient people thousands of years ago know that the use of internal or external use natural medicine to achieve the purpose of beauty, in the ancient record a lot in this area. However, the use of herbal skin care beauty hot is the rise in recent years, according to Fan, China alone is currently developing the use of herbal cosmetics reached more than 500 species. Today, Chinese herbal medicine can be described as China's cosmetics market everywhere, from the "head" Let's talk about, such as wrestlers Kampo, Rejoice ginseng, Herd and other brands, the body of God in terms of six shower gel and so on. As for the facial, ginseng, white fungus, pearls, angelica, Ganoderma lucidum, too numerous to mention.
However, interest in Chinese herbal medicine in other countries, especially Europe, but only a dozen years. Although Europe had a long "drug store" concept, but this "medicine" and the disease with the "medicine" is a hack away, and only refers to the "shops" sell cosmetics only. But with the further development of Chinese herbal medicine and promotion functions, European and American cosmetics also gradually joined the "medicine" concept, Glutathione mainly reflected the essence of natural plant extracts.
The difference is that Japan and Europe, due to Japan by Chinese cultural influence, itself in Japan, "Kampo" is an important therapeutic measures, therefore, in cosmetics, the use of Chinese herbal medicine on an early start, resveratrol and achieved very good results . In the 1990s, Japan's research and development of Chinese herbal medicine is based on 20% of the annual growth rate of rapid development. Income in Japan has JCID (Japanese generic set of cosmetic raw material) has 114 kinds of Chinese herbal medicine, herbal cosmetics companies for more than 200 species. Currently, Japan accounts for the natural cosmetics, herbal cosmetics market, 50% or more. Since Japan has the advantage of natural herbs, so in recent years, Japan to the United States, France, Italy and other advanced countries, herbal cosmetics exports increased year by year. For more in-depth study of herbal cosmetics, Japan Tsumura Juntendo Medicine Research Institute and the Chinese Ministry of Health signed a Chinese medicine and herbal pharmacology, and practical research protocols. Paula's systematic study of China, "Taiwan Miyao," and other medical classics, and joint research with Chinese herbs in cosmetics applications.
In addition, with the rise of the Korean economy, the entertainment industry and cosmetic industry has become a focus of world attention, so the South Korean cosmetics gradually "medicine" and advocates natural plant, natural beauty of the concept in recent years in China with Korean widely popular.
On the one hand is the traditional Chinese herbal medicine cosmetics and healthcare companies to start using the concept, on the other major pharmaceutical companies diversified product line, the drug extended to health and beauty products. In this dual aspect of weaving, and miscible in herbal beauty concept has gained recognition. The second half of 2007, China promulgated the "cosmetic label identifies management practices", lists the prohibited words marked nearly a hundred, "herbal" as one of the medical terminology is also banned. So now we can hear is not "with Chinese herbal medicine" and as "natural plant essence" or "essence" and other words of. No matter what its name is, the real is the same, that is the traditional, Plant extracts ancient quintessence of modern life, survival for services, can serve well, is good "medicine" is "essence."
by: anelwew
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