Fashion Shifts With The Collaborative Movement

Art always becomes more interesting when artists of different kinds work together on a joint project

. From the artists point of view, collaborations allow them to experiment with their craft, possibly even encourage them to test out their talents through new methods. By working closely with someone else, artists expand their creative horizons, allowing them to offer create things they most likely would not have otherwise.

Fashion designers are most definitely a part of this collaborative movement. While some designers pride themselves on their strict individualism, others relish in that creative energy that can only exist when working alongside others. Among these designers are Dries van Noten and Consuelo Castiglioni (Marni Edition). Although offering completely different aesthetics, van Noten and Castiglioni have both gained acclaim by testing boundaries, pushing limits, and subsequently raising the bar. This gusto is evidenced in their collections and in their collaborative projects alike. Lets take a closer look.

Dries van Noten with Job Wouters and Gijs Frieling (and earlier with Reeve)

Dries van Noten and collaborated with typographer Job Wouters and visual artist Gijs Frieling on his Autumn Winter 2012 collection. The end result was an entire mens collection of shirts, jackets and complete outfits that displayed colourful visual displays that one would typically see hanging on a pop-art museum wall. Van Noten went even further by presenting the collection in a space that was simultaneously occupied by Frieling, Wouters and a number of participating artists, all of whom were perched on ladders or kneeled down low as they painted murals on the walls. This gave audience members the pleasure of witnessing two different arts bloom at the same time.

Dries van Noten has also collaborated with photographer James Reeve by reinterpreting the striking photographs in Reeves Lightscapes project. Van Notens collaboration with Reeve was the focus his Spring Summer 2012 womenswear collection, which he appropriately called Garments, Lightscapes

Marni with Brian Rea

Whether you are describing the womenswear, menswear, kids line or accessories, there is absolutely nothing plain about the designs that come out of the Marni fashion house. Founded and led by Consuelo Castiglioni, Marni has also dipped into the collaborative realm, most notably with illustrator Brain Rea. Castiglioni spotted a level of symmetry between her colourfully pattern-heavy designs and Reas simple yet captivating drawing technique. Ultimately, what Castiglioni saw in Reas work was a representation of iconic youth cultures that clash and mingle in unexpected ways, which is precisely what she wanted to exude in the 2012 Winter Edition collection. The end result of this collaboration is seen in the t-shirts and tote bags that display a selection of Reas most enchanting illustrations, ones that, in effect, have made it possible to instill a degree of outward mobility into Reas sketches.

by: Rima Hammoudi

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