If you simply look at the visit in which the conversion occurred
, then you are on the track to make some poor decisions. By doing this, you are ignoring the second conversion through which the third visit was triggered off. If you do not look beyond the last click, then you are actually devaluing the importance of previous clicks and this will affect your search engine optimization. Still if you are stuck with this problem, then you must approach some web analytics consultancy which will help you make some of the profitable decisions. Before you start off with implementing your SEO plan, you should look at the all the possibilities and not just the assumption you already have in your mind because it will have negative impact on your search engine optimization.