A logo design is an integral part of your brand. But not every logo has the power to create a successful brand Identity. This is because logos need to have certain qualities in order to be effective. They must be able to communicate the core essence of your business to your targeted customers.
So what are the essential features that make a logo design successful? Speaking in real terms, there is no single recipe for creating effective logos. But there are some common and mandatory features that need to be present for a logo to be practical and functional. They need to be SMART (Simple, Memorable, Attractive, Reflective, and Trustworthy). Following are the major traits of SMART logos that logo designers need to know:
Simple:
The first and foremost trait is to keep your logo as simple as possible. Simple logos are the easiest to remember and recall by customers. We can see this trait of simplicity in famous logos like Nike, Apple and IBM. All these logos are too simple yet effective.
Memorable:
Your logo should constitute characteristics that can create memorability in the minds of your customers. To do that, an extensive research on your target group is necessary to understand what elements will generate memorability among their minds.
Attractive:
A dull logo is nothing more than a symbol or an emblem. In order for a logo design to be successful, attractiveness is essential. Your logo must be appealing to the target audience. It must engage them into considering your company.
Reflective:
They must accurately reflect your company's core purpose and offerings. Your logo is a visual representative of your identity that creates an image in the minds of the customers.
Trustworthy:
A logo design must display a sign of surety and trust for the customers. Logos are what build credibility in the minds of customers. They believe in the brand image more than in the core product or service.