Find A Profitable Niche Market
If you've been online for any length of time then you've heard the present internet buzz about Niche Marketing
. It's one of the hottest subjects out there right now. The conception of Niche Marketing may be comparatively new to the internet but in the day to day world of bricks 'n' mortar businesses it's not something at all new. It's actually how things have always been done. So then you might be questioning just what is Niche Marketing and how does it all work? For that matter you may also be thinking "Why should I care?"
If you have ever taken a fundamental marketing course in school then you have heard the time worn saying, "Find a need and fill it." This is just what discovering a niche idea, for Niche Marketing is about. You want to find a targeted set of people who have a precise interest in the niche, and who are eager to spend money on that interest. Your purpose is to uncover a proper service or product for these targeted people who have an interest in purchasing it. This is the marketing aspect of "Niche Marketing."
Here are just a few examples of a niche:
People Searches, Relationship, Pets, Jewelry, Golf, Cooking, Loans, Insurance, Beauty Products, Hair Care, Music, Cooking, Travel.....and I'm sure from this brief niche list that you get the idea. We could create an infinite niche idea list here. But think of this niche idea list as the key categories, as there are many sub-categories in each of these niches. No matter what focus you think of you'll no doubt be able to find a niche market for your niche idea.
Yet in searching for a niche idea for your niche market that will help you to prosper you need to ascertain a highly focused niche. Should you focus on too broad of a market when attempting to uncover a niche idea then you're faced with tough competition which makes it extremely challenging, if not unfeasible, for the average Joe or Jane to get a foot in the door.
You're eliminating the heavy hitters and big dogs in on-line marketing when you narrow down the market size with your niche idea. These guru marketers have infinite ad dollars yet in picking a tight niche market you're basically setting yourself up for success as these big dogs aren't interested in earning a couple thousand dollars each year from these micro niches. Their interests lie in making millions in the most important mass markets. So in researching your niche idea shrewdly and making the right determination you're well on your way to micro niche success.
And unlike these heavy hitter marketers if you're one person going it alone on line there's no way that you can be everything for everybody, so picking a micro niche idea to focus on makes brilliant business sense. For example instead of choosing the relationship niche, focus on "Seniors Dating" or "Gay Dating" or "Asian Dating." Are you starting to get the picture now? No matter what niche idea you come up with, chances are that you can narrow it down to many more micro niches. You could even narrow it down to your local market as in "fly fishing lures in Los Angeles."
The Micro Niche Idea Competitive Edge:
As soon as you've narrowed down your niche market idea into a micro niche idea you now have a great advantage over larger companies. Here're a few of the reasons why you now have that advantage:
* In a micro niche you can rapidly establish yourself as an expert in your field, if not already one.
* In a micro niche market it's much simpler to stay up to date on the market trends
* When shifts do happen in your micro niche you are able to react much quicker
* You'll be in a position to build tight relationships with key customers that competitors can't beat
So if you're now wondering how to get started in finding a micro niche to market there're some things you can do that will only cost you some time and not a cent. Of course there're more highly developed micro niche idea software tools on the market that you'll probably want to exLet's say that you want to check out a micro niche idea for fishing. Type in the broad term "fishing" in the KW tool will bring up a list of more specific "fishing" related keywords such as "fly fishing", "fishing tackle", "fishing boats" and the list goes on. Now the key in discovering a micro niche idea with less competition is to scroll down to the searches that show about 1000 searches a month for those keywords. This will bring us in to terms like "daiwa fishing reels", "saltwater fishing tackle", "bass fishing tackle" and so on. Now you see that within the broad niche of "fishing" there are multiple micro niches to be discovered. With at least 1000 monthly searches you can be sure that there is an interest in your micro niche idea and the competition won't be so difficult that you don't have a chance in the market.
In researching your micro niche idea and having done this you've taken the very first step in discovering a profitable micro niche, the research. And once you decide on a particular micro niche idea you've concluded the second step, discovering an adequate product or service to market. With steps 1 and 2 out of the way the third step is to set up a website or niche blog so that you can market your micro niche idea. And once you're set up and running then you need to find a marketing, advertising and promotional strategy that works for you and stay consistent with it.
When you get your first micro niche idea site launched and have learned just how uncomplicated it all is then you can repeat this process over and over with countless other micro niche ideas. Imagine if just one micro niche idea site were earning you just $10 a day. That's $3650 a year. Now think of having 10 sites earning the same or 20 and how much you could earn annually. The full cost for all of this would only be the cost for each domain and your hosting service. You can find web hosting that hosts unlimited Word Press blogs for under $10 a month.
Things to Contemplate:
If you're a veteran online marketer then you know it's not as painless as putting up a site and expecting the consumers or traffic to arrive. And if you're brand new to internet based marketing you should know right now that in order to flourish you'll need to work at this, learn marketing strategies to get traffic, and stay on top of your business to attain success. Just like any business, if you put in the hard work, the benefits will stick to.
by: Linda Saville Trempe
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