Find Lead Acid Battery Manufacturer & Importers At One Market Place

Lead Acid Battery Industry across the Globe has seen a massive evolution in the last

couple of years in all the vehicle segments with some bold steps being taken by leading battery manufacturers trying to change the placing of the BATTERY as a Product to the BATTERY as a Brand. This factors boosting this evolution includes the increased sales of auto industry and entry of new battery manufacturers in the market.

With innovative marketing & distribution strategies new battery manufacturers and battery importers are creating a separate category for the Battery.

This initiative of cultivating the consumer was swiftly grasped by the other manufacturers and a very forceful marketing program was unleashed. This move saw the otherwise dull industry flush with a lot of action and enthusiasm that generated a lot of interest among the consumers and the dealer distributor network which is an important link in the chain. Today, the battery is being spoken of in the industry in the same breath as the passenger car which exhibits the visibility and awareness that the strategy has created.

Industry Overview:

Worldwide primary and secondary battery demand is projected to rise at a nearly 7 percent annual pace through 2010. China will record the largest gains of any national market, sales increases are also expected to be strong in India, Indonesia, South Korea, Poland, South Africa, Brazil and Russia for similar reasons

Automotive battery segment is contributing more than 65% of the total Indian storage battery market.

The Indian Lead Acid Batter Manufacturerindustry is poised to more than double within four years given the current rate of growth of over 25 per cent per annum

This being the case, the aftermarket is definitely outstanding with its sheer size and is rewarding due to better price and credit realization. Lately India has seen a surge in the sales of the passenger car segment which increased the overall sales of batteries.

The Life of Lead Acid Battery is generally 2 3 years and the boom in auto sales since last 5 years has pushed the sales of aftermarket battery market, the demand is so huge that there is always short supply in quality aftermarket battery.

The LEAD ACID BATTERY market in Indian Subcontinent is highly fragmented industry with very few manufacturers in Quality in BRAND segment and several battery manufacturers in tier 2 and tier 3 categories which have regional and national presence.

Most of these lead acid manufacturers have vast presence in Semi Urban and rural areas and cater to replacement battery market of Old Automobiles, Tractors, farm equipments, heavy commercial vehicles etc

India, now, accounts for about 14 major automotive manufacturers, and all of them are growing rapidly in India, and also looking at making India their home for exports. This would further enhance the overall market base. But what is significant is that the industrial batteries consumption is going up with the economy booming.

With the country short of power in several pockets, usage of inverters too, has gone up significantly, and this in turn is boosting the sales of inverter battery.

Battery Importers have also been contributing a lot to the short supply of batteries.

by: Group Aakar

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