Find Out How To Produce A Simple Yet Effective Articles Marketing Strategy

Just before attempting to tell you, based on my experience

, the best way to develop a powerful articles marketing strategy - let me try to illustrate why it is crucial that you do so.

Articles from the newspaper, magazines, and professional journals have been the most effective way of showing our audience that our insights have value.

For college professors the expression "publish or perish" meant literally that, if you could not get your work published by a reputable academic publication, it was unlikely that you'd be taken sufficiently seriously by your peers - putting a very real ceiling in your career growth.

In 1483 Martin Luther used his writing to start a revolution in faith that spread globally. Others before and since have used the strength of the written word to promote themselves, their opinions, and their uniqueness inside their marketplace.

Most of us regular individuals develop our articles marketing strategy to help you us gain customers or clients. We want to rise above the noise of our competitors, provide content not hype, and we want to back up our assertions with facts - all things we can do more effectively through an article writing marketing campaign than in another way.

And while there is no editorial board running the Internet, we don't need to seek the approval of our "betters" in order to get our message published - making relevant and well reasoned articles a small business marketing strategy that can be truly effective.

Whenever your articles drive people to your web site you have done the hard part. Getting the right traffic to our sites is job #1.

Because individuals search the Internet for solutions and your articles address them compellingly enough for the people to click through to your web site, you have won the battle with regards to attention. It's essential to now convert that fleeting attention into action. Based on your products or services as well as the normal buying process you may have an opt-in page powered by a shopping cart system, simple direct sales offers, or another relevant call to action.

As expected there's no "single" articles marketing strategy which is best-working for all of us all the time or there would be just one. Obviously there are some that work a lot better than others - and what will work best for you depends upon your skills and your ambitions.

When I began writing articles for online publication I had an objective - something I want folks to do after reading them and something I wanted to become more widely recognized for. You should do the same.

Are you an expert? Well obviously you are, even if you feel funny about identifying yourself being an expert. In your industry you are an expert. It is up to you to define what you are an expert at, illustrate your particular uniqueness. Practically everyone is an expert at some thing and if you really don't consider yourself an expert then you can figure out how to be one by hiring someone that is actually an expert and modeling them.

Did I mention that this is a small business marketing strategy that costs just about nothing, apart from your time and energy researching and writing the articles themselves? You'll be able to easily set up an autoresponder process and distribute these articles in the form of an email newsletter.

This isn't your conventional newsletter that requires you to consult with the printer and distribute a 3 or 4 page summary of what's going on in your company or community. It is an electronic version of that old-fashioned, and in its time, most effective marketing and customer retention tool.

In order to set up your 21st century email newsletter, you need a small business marketing strategy that allows you to collect e-mail addresses. Let's say that you start out with one of your customer's e-mail addresses. You send them a copy of your electronic newsletter. (Always request permission first)

Generally if the newsletter includes some little advice that their associates would like, encourage them to send it along to them. Research indicates that most people have at the very least half a dozen friends that they contact regularly.

Due to the rise in popularity of social media, a lot of people have dozens of friends that they are in touch with on a regular basis. With an effective articles marketing strategy, you'll be able to utilize that network and grow your business.

One recommendation I always make if you expect to have a simple yet effective small business marketing strategy will be to specifically identify your specific specialized niche market.

What group or groups of people could well be especially serious about your offerings? If so, that's your niche. Are there discussion boards, Internet sites or e-zines concentrating on that niche?

There is a blog for practically every hobby or group interest that you can imagine. Should you run a company that made kites, you could find specific groups of folks that are kiting fanciers.

All you need to do is to start writing brief informational articles about kites after which post those articles on a kiting e-magazine. A link could be placed in the content that connects to your web site.

This type of articles marketing strategy does not even require you to collect e-mail addresses to increase your online business. It's all electronic.

Learn more about these strategies and watch your customer base grow.

by: Wayne Messick

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