Find Out Who Dropped In To Visit With Website Traffic Analysis
Website traffic is created by a visitor to a web site
. This traffic is measured by the data sent to and received by these visitors. Two ways to measure this traffic are by counting the number of pages people visit and how long they look at these pages in a web site. This data can be measured by analytic software that will help determine how effective and relevant these pages are to a visitor.
For example, if a visitor lands on a web site and looks at each page for five minutes, the web site owner can make a reasonable determination that this visitor found valuable information. This sends a message to the web page owner that additional pages similar to these pages could generate more traffic.
If a visitor lands on a web page and immediately leaves, this sends a different signal. The web site owner is receiving critical feedback that the information has little or no value. The message in this case is that the web pages may need to be revised to provide information of more value to a visitor.
What kind of information to provide a visitor is, of course, a matter of endless debate.
A search engine optimization company may recommend that web site owners concentrate on filling web content with important keywords that visitors search for in search engines in order to increase traffic to web pages.
Google, on the other hand, may insist that great content that imparts relevant information will capture website visitors and bring in more traffic.
Web site masters may say that both are important, and web site owners must include both critical keywords and relevant content to attract visitors and increase traffic.
Web site owners can track visitors and study their behavior through web traffic analysis. This process measures the various aspects of a web page to determine which elements meet the objectives of a web site.
Web analytic software is available by various companies, including the search engine Google. With this software, web owners are able to measure the behavior of visitors to a web site. This analysis can provide important clues about which elements of a web site are effective and which elements are ineffective. This analysis will provide owners with measurable traffic statistics to the web site.
For example, web site owners can see how many page views are generated for each page in a web site. A page view is generated when a visitor requests a page within a particular web site.
Monitoring web traffic can reveal a great deal of information about visitors. This information may include:
1. How many people visit.
2. On average, the number of pages viewed by visitors.
3. How long visitors stay at a web site before leaving.
4. How many minutes and seconds a visitor will look at a page.
5. Which pages are the most popular at a web site.
6. Which pages a visitor lands on to enter a web site.
Other critical information can be provided, depending upon which software is used for traffic analysis.
Website traffic analysis provides important feedback to a web site owner. By analyzing this information, a web site owner can make reasoned determinations to improve a web site in order to generate more visitor traffic.
by: Jonathan McCulloch
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