Finding A Good Affiliate Agency (UK)

Finding A Good Affiliate Agency (UK)

Finding A Good Affiliate Agency (UK)

You are a young London entrepreneur trying to sell your products online and trying to reach as wide a market as you possibly can. Or maybe you run a small website from your Manchester flat that doesn't generate income but needs to start. Affiliate marketing could be part of the answer to both these scenarios.

## Someone attempted to explain all this to me once but I am still somewhat unclear.

At it's most elementary level affiliate marketing works like this: a business with an a product or service to sell (the advertiser), offers possible commisions to a different website (the affiliate) willing to direct traffic toward the advertiser's site. when a customer from the affiliate site goes to the advertiser's site and makes a purchase a small commision gets paid to the affiliate.

## So, it is simply web adverts?

No, there exists a critical difference. Generally with advertising the website that is willing to show the ad (the publisher) is either compensated for the real estate on his site or compensated by way of the volume of clicks the ad receives. With affiliate marketing the relationship is different insofar as advertisers do not pay for impressions or clicks of their ads, instead they pay out commisions on actual sales.

## So, what are the inherent advantages of this as compared to traditional adverts?

The benefits inherent in affiliate marketing (or performance marketing ) rest in the partnership between advertiser and affiliate. Affiliates with finite space available on their websites will only be presenting affiliate ads which are relevant to their readers due to the fact that sales on the advertiser's site are the only way they'll see a cent. The advantage for advertisers is that they are able to pay exclusively for results. An affiliate that sends them more pertinent visitors will generate more sales and see higher commissions. An affiliate who sends them virtually no pertinent traffic will generate hardly any sales and realize far less in the way of commission. With affiliate marketing both advertiser and affiliate are interested in the same thing.

## Are there many UK affiliate programmes out there?

Absolutely. Performance marketing is on the rise and innumerable sites online have programmes available. It is so popular in fact that there are now third party sites known as affiliate agencies which will manage an advertiser's affiliate programmes for them.

Whether you are hoping to set up an affiliate programme, have someone manage and optimize your existing affiliate programmes or are looking to sign up as an affiliate yourself, a quick google search for "affiliate agency UK" should produce a number of terrific results. Performance marketing might just be the answer to you have been looking for.

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