Finding Targeted Markets on Facebook to Market To
Finding Targeted Markets on Facebook to Market To
Facebook has a truly ridiculous amount of users on it- over 500 million and counting. One great and illuminating fact about this statistic is the fact that if Facebook were a country than it would be the 3rd largest in the world, sitting behind only China and India. While it's obvious that this amount of people is going to represent a truly diverse and varied group of people who are interested in a wide variety of different markets, products and niches, it still stands to reason that amongst all those people are going to be plenty of people who are specifically interested in what you have to offer. All you have to do is find them in the most targeted manner possible. After all, you don't really want to just market to everyone on Facebook and cross your fingers that you'll hit enough qualified leads.
One of the best parts about advertising on Facebook is the fact that it's one of the most targeted forms of advertising out there. Facebook takes an enormous amount of demographic information from its users. Not only does it know things like age, sex and marital status, but it also takes into account each users full profile. All of their likes, activities, favorite movies and books, their schooling and employment are all available to be targeted in your marketing campaign. You can target so narrowly with all of these factors that you can target and advertise to a single person if you so desire.
Next you need to decide where you want to send people. You can do the traditional thing and send them to your web page, squeeze page or sales page. You can also keep them on Facebook but send them to your profile, fan page, application, event, or group. This gives you a lot of flexibility, and might be a better option than simply sending them to a web page, as people don't generally like to be sent outside of Facebook once they are on it.
Facebook advertising works like Google AdWords in some ways, especially in the sense that you get to set a daily budget and how much money you are willing to spend on your ads. You can select whether you are going to use Pay Per Click or Pay Per Impressions methods of advertising. In general PPC advertising seems to have an edge over impressions, as it is more precise and easier to ensure you are only paying whenever you actually get someone to follow your ad.
No matter which you choose, you need to test your ads by running multiple ads, target different people according to different types of demographic detail, and overall figure out which combination of ads and demographics is going to make you the most money for your marketing dollar. It's important that you look at this data, compare them with each other, and make real decisions based on your analysis. The more you test, the more you track, the more you analyze this data and make intelligent decisions based on your data, the better you will do and the more money you will make from your Facebook marketing ef
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