Finding The Right Trade Show Flooring For Your Booth

Selecting the perfect type of flooring for your next exhibitions is vital for getting the right look and feel in your booth

. Many design experts believe that great exhibits are built 'from the ground up,' and that having a good feel underfoot can help drive sales. But determining the ideal type of floor covering isn't easy. There are many options to choose from, each with its benefits and downsides.

The Classic Option: Hard Trade Show Flooring

There are several hard trade show flooring options available. The most common of these are probably simple covers, which are designed to go over the existing floor. They are thin plastic and offer little comfort to visitors' feet. However, they do cover whatever might be underneath your booth on the floor.

In addition to the plastic options, there are also options which have a bit more cushioning to them, yet still present with a hard surface. These are not particularly forgiving trade show booth flooring, as anything dropped on them might be able to break. However, they provide a very stable surface and can be navigated with ease.

The Eco-Friendly Option: Rubber Trade Show Booth Flooring

Rubber is a bouncy, comfortable alternative to the classic hard option. It has a less formal look, but it has the distinct advantage of soothing the feet of visitors. It absorbs the stress that would otherwise be compressing feet that are tired from walking all day, providing relief for foot pain. That relief alone may be worth using rubber in some circumstances.

This material is easy to assemble and relatively cheap. It is good for the environment because this type of trade show booth flooring is recycled rather than made from new rubber. The easy feel and eco-conscious nature make it very appealing for companies that have an environmentally friendly product.

The New Classic: Trade Show Carpet

The idea of using carpet at a convention has become increasingly popular over the past few decades. Trade show carpet has become more durable, and is now made from a blend that is almost impossible to get seriously stained. In addition, these fibers can hold a wide variety of dyes, making it possible to order a certain color or to arrange for a custom-printed rug. These rugs can be very creative and make a statement about your company.

Carpet is also an ecologically sound option. Many of the carpet options use recycled fibers, and the trade show carpet can sometimes be rented and returned for reuse. These strong ecological factors and great design make carpet a rising choice for many businesses.

Choosing The Ideal Style

There is no single correct answer to the question of trade show flooring. Every company will need to match their style and their booth with what they put on the ground. If you have harmony between these elements, then you will be more likely to attract traffic and enjoy the benefits of a successful convention experience.

by: Chris Harmen

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