Finding Your Optimum Seo Consultant Made Easy.

So you have decided you can no longer get by without a website

, thats a great decision as without one you are losing out on a massive amount of business. How do you find a good SEO consultant, what do you need to look for? Read on for a few hints and tips. The basis of any SEO work is to enable your customers to find you when they perform a search online. If you have a website with little or no search engine optimisation built in then you will languish in the unseen pages of results that come back from a search which will get you somewhere around zero new customers.

What are the things you need to look at when choosing an SEO Consultant? Firstly if at all possible go with recommendations from people or companies you trust, that way you know a bit about the company before you start. If thats not possible then you need to try and find your own consultant and that can seem a little daunting. You need to be a little wary of any company that says they can guarantee No 1 Google ranking as it simply isnt possible and that comes from Google themselves! When you are checking out potential consultants check that they only use white hat methods to get the rankings. Black hat methods are likely to get your site dropped into the bottom of the results or worse still banned altogether.

You are paying for a service when you employ an SEO consultant and therefore you need to ask plenty of questions before you hire. Always check out their history and ask about previous work and successes and ask for proof of what they say theyve done as they should be able to provide this. Check if they have any expertise in your area of business, its not critical that they do but some knowledge can help smooth the way. You also need to ask what they are going to do and what SEO methods they use. If any of the answers are cagey or seem a little suspect then forget them as your SEO consultant.

You need one thing with your SEO consultant and that is absolute transparency and a full line of communication. You know your business better than anyone and your consultant needs a lot of information from you to make sure your website is optimised for your needs. A consultant will need to do a lot of background work and analysis prior to starting your optimisation. They should ask key questions about your business and what you hope to achieve with your online business branch. Information gathering is critical in SEO as without it there can be no ranking let alone page one rankings. You know what your customers want and that can be built into your website optimisation.

Your SEO consultant needs to be someone you can build a rapport with to work efficiently together and often a telephone consultation before hiring them can prove to be beneficial. Dont go for the first company you see and dont go for those that promise the earth as there are no guarantees with even the best SEO practices. You will be working very closely in the initial stages with your consultant so be prepared to put some time and effort in and you will get the results you want.

by: Sunil Punjabi

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