Fine Art Sales Paradigm Shift Or Economic Pressures?

This may be beginning of a paradigm shift on where people will buy fine art

, or maybe just a sign of the economic times, but another prominent Laguna Beach art gallery closed its doors this past week. The owners of the Rohrer Gallery which was housed in the attractive owner-built craftsman style art gallery in North Laguna Beachs Gallery Row put the property on the market for $4.495 million. Having been in business since 2007, the art gallery sold high end museum quality artwork.

This closing did not surprise many in a town like Laguna Beach that boasts some 65 or so art galleries, but something that James Carona, the operating partner and manager of the Rohrer who is also a partner in two other art galleries in the west said did. The comment he made that caught my eye and probably the eyes of many of those other art gallery owners was a comment he made when interviewed by the local independent newspaper. Despite other reasons that were given for the closing, Mr. Carona acknowledged a growing shift to Internet sales for fine art.

While this is something we have been saying for years, he pointed out that Its all about maintaining relationships with clients. It matters less now whether people actually walk into an art gallery. We sell pieces all over the world through the web.

As there are still those that feel the need to see and feel a work of fine art in person before they are willing to purchase it, many are becoming more accepting of buying fine art online when they know or have learned about the reputation and credibility of the online art gallery they are buying from. At TheArtGallerist.com, we have taken many steps to ensure customers can feel completely safe and secure when buying fine art from us. Since we work directly with juried artists who stand behind their work, we are able to do the same and do so by offering a 100% Customer Satisfaction Guarantee. If you want to buy art without risks, then buy from us as every sale comes with this guarantee. If you are not satisfied for any reason with the fine art you have purchased from us, you can return it for a full refund. Our accreditation by the Better Business Bureau in the United States with an excellent rating ensures our trustworthiness.

We value our customers and want them to not only continue to buy art from us but to recommend TheArtGallerist.com online fine art gallery to their friends. We work hard every day to provide them with the best online art gallery experience, even providing them access to a separate Artist Guestbook where they can communicate with each artist directly before making their purchase decision.

To summarize, the closing of this art gallery undoubtedly means another will soon take its place. At the same time one can conclude that traditional brick and mortar art galleries are also starting to realize that expensive fine art can be sold online if the art gallery has taken the steps to not only provide a good experience for customers, but has worked hard to maintain customer relationships once they are established.

by: Jerry Wilson

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