Fire up the Gossip Girl fashion advertising effect of bring you able to afford?

Fire up the Gossip Girl fashion advertising effect of bring you able to afford

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Placement has become more common in today's marketing tools, from movies to television. Impressed by a recent film is "Treasure Hunter", a blatant product placement has come to challenge the basic bottom line of the extent of the audience.

In fact, in terms of marketing, if used properly, product placement is very effective and influential. Of course, this is often a thin dividing line in these "reality" of the implant and over-saturated or even have a negative effect on the product between operations. Provided that care must be taken to ensure that advertising and story and the characters are "consistent", and a complete "sense of reality." From this point of speaking, clothing is probably the most foolproof products. When Coca-Cola or China Mobile in the movie, everyone will know they are a lot of money to pay the price; and when the stars are wearing jewelry or wearing shoes or other things, there may soon be popular, especially with people adapt to the fashion. Such as the 007 series of films was flooded with products from the Italian clothing brand Brioni and watches Omega. Later, of course, Brioni to Tom Ford to be replaced. "Sex and the City" is a bigger gold mine, from the YSL dress to the shoes and then JimmyChoo Salvatore Ferragamo handbag. Compared to film and television may be more dominant television. An important factor to consider is the long listing of the film, and fashion is a fast growing business, the product is put months or even last year's movie will be a problem; for fashion product life cycles, too late . Although the film can really influence fashion, some movies and even affect the next few years, fashion; but many people now prefer TV advertising, they want to spread faster, especially for low-cost terms. TV has a faster cycle. In the television to do some things that probably will come out three days later; TV star, the faster water. Suddenly, all the media will cover it. And the power of television is enormous, at least a few million to tens of millions of viewers will see it, maybe more. In recent years and has a strong influence on the hit American TV show "Gossip Girl", for example, the accumulation of a strong popular television, the product often sold out hours after the broadcast. It has become a brand for the new, young and wealthy sectors of the key channels. These are precisely the positioning of the characters.

Valentino is one such brand. In the new designers Maria Grazia Chiuri and Pier Paolo Piccioli under the leadership of the brand is trying to emerge from its traditionalist connotations, and to seek new generation of customers. So several Valentino bag to seize the opportunity to appear in the play.

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