Music Promotion is not a easy job. It's like trying to catch red fish using crab bait. You may catch a few red fish with the crab bait. But if you use bait that attracks red fish then you get more red fish for dinner. What does that have to do with music promotion? Well your website and it's content has to establish what type of keywords you will be fishing for.
What are the fish? People looking for your business online. Keywords are the bait and the search engines are the oceans.lakes and rivers where you casts your keyword baits. Here are some easy tips that will have your keywords catching the right customers for your business.
First you want to make sure your using the right keyword bait. For example if you sell fishing supplies then you want to use keyword bait like, fish tackle,fish hooks,and fishing poles. Now that you have the right bait it times to check our website and post the same keyword bait on the website. These process helps your search engine ranking
Second you'll need to select a place to find your fish. You wouldn't go fly fishing in the middle of the ocean right? So the question is where are your customers? Are they on the social networks,ebay,craigslist? Oh that's rights there every where and you'll need to cast as many keyword baits as you can in the market your costomers visit frequently.
So you've been fishing for some years now and you haven't caught the right fish now what? Get out of the water your fishing in the wrong place!
Using your keyword bait you can find your customers anywhere using the search bars on social networks and community sites. Use articles,blogsbookmarking,press releases,rss feeds,video and podcasting. Continue to use your keyword bait and you'll see a upward progression of website traffic.