Fitness Boot Camp Marketing the Lazy (But Effective!) Way

Here are some fitness boot camp marketing strategies that will increase your online presence using search engine keywords

. Have fun with it and reach clients you couldn't reach any other way.I was looking over my stats recently and I began to think about something. What do you do when you're at the very top already? Everyone tells you that you're going to need to rank for certain keywords, like personal trainer, fitness, weight loss, and body building - for your local city. But what do you do once you've managed that? A lot of people start looking for synonyms, or start trying to rank for keywords that are totally unrelated. However, the fitness boot camp marketing tips here will tell you something completely different.Before you start trying to use this method, you're going to already need a number one rank for your top ten to twenty keywords. Ideally, you ought to have multiple listings on the first page of Google. I almost always ask clients about how they first found me. After all, referrals are my biggest source of clients after marketing online, and learning who the referrals are can make a big difference. Online marketing isn't so clearcut. About half my clients are directly looking for local fitness solutions. They get to my site through a bunch of different methods, including organic searches, adwords, etc.Believe it or not, the other 50% aren't looking for anything related to fitness. That's the weird thing I found out recently. These people just stumble on the site, read it all the way through, and find out that they really want to get into better shape. A lot of them haven't even considered the training option before. They might have thought about it once or twice, but assumed that only rich people can get personal trainers. With the way things are marketed by most people, I don't blame them. We all know the economy is kind of lousy these days - it's easy to assume you can't afford a trainer.Today, I found out that one of my top search results was actually "flying monkeys Newport" How's that for strange? Most of the time, I don't care who gets to my site unless they end up being a client. But the fascinating thing is that this person actually did convert. I'd asked the client how they got to my page and what they ended up reading. They started out with an article, went through the conversion page, and got in touch with me.There are a few other really weird keywords I've gotten business out of, too. For instance, I'm currently number one for the phrase "Irvine cabinets." I've also ranked well for "anytime fitness cost" - a keyword I never even tried for, "best doughnuts Newport," "Irvine snow December 9th," and "I want to be fashionable." I ranked for "Irvine News" a little bit ago, and I still get a lot of searches for that.So what's the lesson here? If you're going to dominate your local niche, you need to be the authority for your area - on everything! It takes a little effort, but you'll end up increasing the chances of local people giving you business. It takes a little effort, but it's totally worth it in the long run.


Fitness Boot Camp Marketing the Lazy (But Effective!) Way

By: Steve Hochman

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