Fitness Business | Your Endless Opportunities For Fitness Business Endorsements

Author: Mike McCoy

Author: Mike McCoy

Im Always Confused And A Bit Irritated When I Hear A Fitness Business Owner Tell Me They Have Clients Who Are High Impact Professionals (Hip) Who Absolutely Love Them And Have Gotten Tremendous Results...But Who Have Never Been Asked To Do An Endorsement Of The Business. Consider, For Example, A Female Housewife And Mother Who Trains With You, Loves Your Fitness Business Services And Has Gotten Really Good Results. Who Can She Influence? How About Other Local Mothers In Her Neighborhood? Do You Think They Might Be A Little More Responsive To Get Endorsed Letter From Their Neighbor, Who They See Out On The Street, In The Grocery Store, At The Playground, Than They Would From A Cold Mailing You Do To Them?

Of Course They Would. But It Does Take A Little Work. 1. First You Have To Segment Your List - Segment Based On Who Has Given You A Strong Testimonial, Or Who Can Give You A Strong Testimonial.

2. If There Are Not Enough Details In The Testimonial For You To Create A Compelling Story? Out Of It, Then YouLl Need To Interview The Client To Get More Information.

3. Draft The Letter.

4. Sit Down With The Client, Tell Him Or Her What YouD Like To Do, And Show Him/Her The Letter YouVe Drafted.

5. Secure Their Approval To Use The Letter, And To Mail It Under Their Return Address And Letterhead (If A Professional).

6. Get Your List. If YouRe Mailing To A Specific Niche Group, YouLl Have To Do More Work To Get The List. But LetS Say You Want To Mail To Other Local Housewives In The ClientS Neighborhood. How Would You Get That List? First Thing, See If There Is A HomeownerS Association Serving Your ClientS Neighborhood. If So, Contact Them And Ask If There Is A Directory Of Homeowners Available (Or Ask Your Client For This). It Can Be Tricky To Get This Valuable Resource, But ItS Worth The Effort To Try. If You CanT Get It, Move On To The Next Step.

Next, Get In The Car And Go Drive The Neighborhood. Write Down The Names Of All The Streets Intersecting With And Adjacent To Your ClientS Street. You DonT Need A Massive List. Your Goal Should Be To Get Somewhere Between 100 - 500 Houses, Just Depending On What Kind Of Neighborhood Your Client Lives In. Even If You Can Only Get 25-50 Houses (If ThereS Only One Or Two Appropriate Streets), ItS Still Worth It To Do This (Consider The Lifetime Value Of Just One Or Two New Clients).

Google Criss-Cross Directory? (Without The Quotes) And YouLl See Lots Of Ways To Get The Names And Addresses Of Homeowners Who Live Near Your Existing Client (Using The Street Names In Order To Properly Target). Pull Together Your List, And Mail The Letters. Keep In Mind You Want The Envelope To Look As Personal As Possible. So A Handwritten Address, Live Commemorative Stamp, And One Of Those Pre-Printed Return Address Labels (With A Snowman, A Flag Or Whatever) Will Work Best. A Highly Targeted, Affinity Farm

What YouVe Created Here Is A Highly Targeted, Affinity Farm You Can Work Periodically To Pull Out New Fitness Business Clients At A Comparatively Low Acquisition Cost.

If, For Example, You Mail The Icing? 3-Letter Sequence To 1000 Cold Homes At A Cost Of $3,000 And Pull 5 New Clients, Your Acquisition Cost Is $600 Each.

With This Endorsement Sequence (And Yes, It Should Be A 3-Step Sequence), You Might Mail To Just 100 Homes At A Cost Of $300, And Pull The Same Number Of New Clients. Your Acquisition Cost Is Just $60 Each. Which Means Your R.O.I. Shoots Through The Roof.

Remember, What Someone Else Says About Your Fitness Business Is Infinitely More Powerful Than What You Say About Yourself. And When That Someone Else Has Affinity With The Recipient, There Is Greater Credibility And Believability, Therefore Greater Response.

Opportunity Is Everywhere. All You Have To Do Is A Little Bit Of Work To Capitalize On It.About the Author:

POST COMMENT

Fitness Equipment For Your Home - One In All To Keep You In Shape Weight Lifting Supplement What Is It Changes To Your Routine Can Change Your Life How To Increase Your Metabolism Burn fat fast2 Migraine Headache Causes And Diagnosis Exercise For Breast Archery Fitness And Health Fitness Training Tips For Bodybuilders Los Angeles Lakers Tickets And Seating Chart Weight Loss Equipments To Consider For Your Private Gymnasium Chicago Bears Tickets And Seating Chart Glycemic Index