Five C's to Remember in Branding

5. Campaigning. Depending on your budget, you should also consider brand-building

campaigns from time to time. Big corporations can afford to do this on a massive scale, but smaller businesses don't need to compete with them in order to build their brand. You can do something as simple as sponsoring a charity or local event and using social media to not only popularize the event but also emphasize your role in it.

Five C's to Remember in Branding

By: Pilar Torres

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