Five Essential Marketing Tips for Selling Your Home

Five Essential Marketing Tips for Selling Your Home

So you've finally reached the big decision to sell your house. You have a Realtor you trust and you're excited about finding your dream home. Well, to make that happen you have to do your part to get your house sold. One area you must give attention to is marketing.

1. Curb Appeal

A good place to start is the curb appeal. It's the first and last impression a prospective buyer has of your house. So you want to make sure it gets lots of attention. The grass should be neatly mowed, bushes trimmed and no sign of weeds. Then do some inexpensive things that will really make it stick out. You want to show the owner that the house has been well taken care of. This includes things like planting flowers and putting down some fresh mulch.

2. Inside the House

Inside your house should be as clean as it can be. Whether it's you or a service, just make sure you pull out all the stops. It's the most important cleaning you will ever do! A spot on the carpet will not only ruin the room for the prospect, but lead the person to think you may have cared for the entire home in the same manner. If a carpet needs steam cleaning, get it done. Double check to see that no spider webs are visible and high places get dusted.

3. Paint, Trim and Decorative Style

If you're house is in need of some painting, either because a color is not appealing, sloppy or has markings, consider these pointers. Keep the color or style very neutral. You want the buyer to be able to see themselves living there, and that's hard to do in a bright blue room you painted for your child. The same concept goes for trim, door handles and other home decoration items.

4. Lighting

Although new lights might not cross your mind as the first marketing thing to do, changing them can be very important. Get the big issues solved first, but don't forget to check the lighting. A bright light can make all the difference to how someone thinks about a room. Replace broken bulbs and use brighter ones if a room appears too dark. Start by checking closets, bathrooms and the basement. Inadequate or unappealing light can really cast a negative light. Also decide if the room looks better with the curtains open. The more natural light entering the home, the better it usually looks and feels.

5. Clutter

It's surprising how many homes for sale have overlooked clutter-filled rooms and spaces. It's ugly to look at and can make the room look smaller. Some neatly organized open cabinets or bins can actually improve a room's appeal. Built-in cabinets in a mudroom for example can be very appealing. But in general, minimize the clutter around your home. Don't overdo pictures and shelf display items. You want your home look organized and feel warm, but not overwhelm the prospect with your style.

Your extra efforts may not sell the house, but it may very well prevent someone from crossing it off their list of homes for consideration. Another idea is to have a friend or someone who has never seen your house, look at it and give you their opinion. These tips will get you on your way and likely trigger other sensible ways you can better market your home. Your aim is to make the home feel inviting.

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