Five Essential Tips For Picking An Effective Domain Name

For plenty of businesses and DIY enterprises, someone else ends up in charge of the actual process behind creating an identity on the web

. And while it is often more lucrative to go this route, sometimes it makes more sense to handle the process oneself. When a budget is tight or creative minds are helping out with a project, the truth is that it is often not necessary to ask someone for assistance with branding, so long as basic truths are remembered and kept in mind. For those who aren't yet experts on selecting a domain name that will get the job one, here are five essential tips to ensure that the process goes smoothly.

#1 - Avoid overly detailed information. There may be other projects with similar names, people who share last names or vocations, and bands and restaurants that are strikingly similar in their location and title. But that doesn't mean that the way to get ahead is adding even more information to one's web address. Otherwise, people are going to end up with egregiously long picks, like neptuneseafoodrestaurantnewjerseybeach.com. And no one is actually able to read the spaces once a name gets longer than three or four words, so it's important to keep that in mind when picking.

#2 - Think about choosing one like choosing the initial name for a business or project. A domain name needs to be snappy, it needs to stick in people's minds, and it often needs to be incredibly short. In a lot of ways, it's a lot like actually picking the name of a business to begin with for those who are serious about getting ahead. So instead of stressing out about whether or not the exact title of a business can be found and registered online, instead worry about whether or not it will be something that customers will find engaging and be able to remember.

#3 - Do research beforehand on Google. Figure out if there are tons of similarly-named sites, and try to ascertain how much work it would take to get one's own to the top of the search results. If it's possible to choose something shorter or catchier, then it might mean rising to the top of search results a lot faster, too. But don't blindly try to choose something without first seeing how many other spots online have a nearly identical name.

#4 - Avoid a fixation with the .com. While it is true that a .com domain name is often the first place that someone searches for content online, it's not uncommon for people to try the .net on a second go-round. So for those who can get the perfect name with .net to start out, it makes sense to invest in that, rather than shelling out the big bucks to purchase someone's .com name for one's own project or business. However, it's also more effective to drive the most amount of traffic, so don't make the mistake of going with a .net if a brand is relatively unknown or on its way up. And for other organizations, a .org or .edu is also possible, provided the proper conditions are met.

#5 - Consider multiple domain names. For those who are working on more than a tiny personal project, choosing a couple of different options to redirect to one another can be a hugely effective tool. This way, a couple of different memorable phrases that have a lot to do with a particular project can be put into place, meaning more traffic. It's something to think about for those who require even more traffic and who are less tied to a particular title for domains.

by: Adam Hampton

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