Five Powerfully Powerful Mobile Marketing And Advertising Advice To Interact Consumers

The use of smartphones and tablets has reached unprecedented levels in the last year

. As the move towards a more mobile culture continues its evolution into mainstream life and business, it is important that your enterprise begin using sound mobile advertising and marketing techniques for continued brand awareness. As the old saying goes, "Out of sight, out of mind", is very correct in light of mobile phones and 4G tablets.

It is estimated that close to 63% of adults in the US own a smartphone of some kind. This can be anything from a Blackberry to the latest iPhone. They are connected to the internet no matter where they are through wireless data packages. Today's app-savvy consumer desires to have details at their fingertips concerning news, deals, and conversations. This is a fantastic time for your company to be part of the mobile advertising existence and develop these two-way conversations with your customer base. Listed below are five powerfully effective ideas to regularly engage your customers through mobile marketing and advertising.

1. Create Mobile Friendly Emails

Mobile marketing through emails sent to customers use to be something that a company could opt into if they wanted. In today's ever busy world it is essential. Creating emails that flow within the small space of the screen will not only help your clients to react quickly to special deals and savings, but they will not be discouraged from the reading experience.

A good email practice is to keep it very short with links to a website, or a Facebook page, for more information. This way the reader is not overburdened by reading a lot of text on their mobile gadget.

2. Optimize Website for Mobile Customers

Many consumers use their smartphones to do a great deal of comparison shopping before they buy. They do this through special applications that search out offers on the web, or through visiting the websites of those online retailers that they shop from the most. Optimizing your website for mobile use will enable these clients to look at your prices with ease.

3. Send Quick Action Texts With Exclusive Codes

Studies have revealed that people will react to text messages quicker than they do with email and phone calls. Text messaging is prompt, it is easy, and the conversion rates are double that of even the best email sales letter.

Compile a list of mobile numbers at POS terminals, or through the web order process and periodically send out unique codes for super discounts that are exclusive to smartphone users. The text can hold a link to your website that they can use immediately.

4. Encourage Consumers to Like or Follow

Any mobile marketing and advertising campaign must include social media features. Include posters, banners, and other advertising materials in your brick and mortar stores, flyers, commercials, or website that ask consumers to like your Facebook page or follow you on Twitter. By doing so you give these customers another avenue to contact you, interact with you, and see what special offers are there for them.

5. Encourage Evaluations Whenever The Need Strikes

There are plenty of apps that can be downloaded onto a mobile device where clients can leave a reviews. Applications such as Yelp, TripAdvisor, Where or Poynt can be a great asset to your corporation through real time customer interaction. On your receipts, menus, posters, or even shopping bags let the client know how to leave feedback.

Mobile advertising is an essential part of business today. Creating an climate in which your customers can generally engage your services and your products is very effective to the bottom line. Remember, that while mobile marketing is an important part of your marketing it is not your message.

by: Lee Janos

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