Five Reasons Your Company Will BOMB Without Inbound Marketing
Five Reasons Your Company Will BOMB Without Inbound Marketing
The salesman is dead.
And the ability for the consumer to gather as much information as they deem appropriate before making a purchase of any product killed him.
Inbound Marketing is a term that once related to market research about customer needs that would dictate the capability of products and product management going forward.
Today, Inbound Marketing represents a company's ability to get found on various online mediums where potential consumers are frequenting, such as blogs, search engines, and social media sites. Inbound Marketing also speaks to a company's ability to earn their customer's loyalty and respect by not selling to them 24/7/365.
In short, Inbound Marketing shows a company's willingness to adapt to the ever-changing consumer market. Companies who implement these strategies have shown they realize the customer is in complete control and they can produce far better results by becoming an authority in their specific market instead of being a "megaphone" that does nothing but promote themselves.
Why is Inbound Marketing So Important?
The ability to get found when a consumer is looking for information on your specialty is the true essence of Inbound Marketing. Its counterpart, Outbound Marketing, speaks more to the masses and draws in its customers through constant promotion and loud noise.
However, what companies who haven't adopted Inbound strategies fail to realize is their audience has turned the volume down. Way down. They don't have to listen to all the noise because they can find a company that's speaking directly to them, allowing them to control the situation, gather information, and sell themselves.
Here are Five Reasons Why Your Company Will BOMB Without Inbound Marketing:
1) Overwhelming Distortion Will Get Tuned Out - In the past, with so many companies making noise and trying to steer you towards their products and services, the ability to know you were making the right decision became increasingly difficult. Basically, your decision was formulated based on what someone else was telling you...i.e, a salesperson. With the rise of social mediums that enable people to seek community council on any given topic, as well as search engines that provide instant results, the need to listen to a 30-second commercial has been replaced by a quick-and-easy conversation with a real person, not a salesperson.
2) The Customer Wants to Be Spoken TO, Not AT - It's a simple point of respect to treat people like human beings and allow them to use their own minds. However, in the old world where Outbound Marketing was king, major corporations spoke at the masses, hoping their message was intriguing enough to sell a percentage of the audience.
Today, companies are finding it's far more effective to connect with their customers through sites like Facebook and Twitter as opposed to dictating to them. We are all human beings and have the ability to make well-informed decisions. And companies that exploit that fact are finding new levels of success in their marketplace.
3) The Customer Wants to Buy, But NOT Be Sold - So how do you sell without selling? Simple. You listen to what your customer desires and provide information that exceeds those desires. When a person is ready to buy, they're in focus mode. They know what they want, they want to feel good about their purchase, and, above all, they want the decision to be their own! Therefore, instead of spending your time preaching about how great your product is, spend time creating informative content that helps the consumer make a well-informed decision.
4) Your Customers Are Already There - Facebook, Twitter, YouTube, Linked In, Google, Yahoo, Bing...these are just a few of the most frequented websites on the Internet. They represent a cornucopia of information and connectivity that your customers are already utilizing. Therefore, establishing a presence on these mediums stands to not only benefit your company, it's become an absolute necessity if you expect to stay competitive. At the time of this article, Facebook is nearing 500 MILLION users, and Google continues to get the lion's share of search engine traffic. If you're not in position to get found amidst this massive amount of traffic, it's game over. Period.
5) When Your Customer is Ready, They'll Find You...Or WILL THEY?! - The importance of understanding your customers starts with knowing what they're looking for when they hop online. This means optimizing your content and website for the correct keywords and constantly making strides towards producing relevant, remarkable content that answers questions, provides insight, and positions you and your business as an authority. The more you do this, the more the search engines will take notice, and the higher they'll rank you. And naturally, a higher ranking leads to more people finding you.
Inbound Marketing continues to be an initiative more companies are implementing as they strive to rewrite their marketing playbooks. Understanding the importance of your customer and how they arrive at their buying decisions cannot be overlooked in today's marketplace. Positioning your business for optimum results by getting found on Google and social media sites like Facebook is an essential element in today's consumer-friendly market. Check out more free information on Inbound Marketing and effectively using it to build your business.
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