Five Reasons to choose leaflet distribution

There are many ways to get your message across from a television advertisement to

a 30 second slot on the local radio, however neither of these offers a 100% guarantee of reaching a maximum audience. Of course there is no 100% guarantee with anything, however door to door leaflet distribution does offer the added benefit of getting into the heart of the home and the hands of the people who are later going to purchase the product in question. If you are still in doubt as to how to manage your publicity, here are 5 reasons to choose leaflet distribution that may help you make your decision.

1. Over the years research has shown that approximately 70 per cent of consumers find door to door leaflet delivery useful, of which 60 per cent keep the publicity.

2. Various studies have also shown that approximately half of those who receive door to door publicity then go on to buy the product in question.

3. It has been shown that a staggering 80 per cent of consumers look at, keep or pass on the publicity they receive through door to door distribution.

4. It should be remembered that not all customers have access to a computer and the Internet, therefore despite technological advances is it still essential to use offline marketing techniques such as flyer delivery in order to assure the publicity makes it into the hands of the possible consumers.

5. Compared to the prices of other marketing possibilities such as an advert on the television or the radio, leaflet distribution stands out for its cost effectiveness and becomes a viable way for all companies to advertise, especially smaller businesses which do not necessarily have the means to pay television advertisement costs.

At Mailbox Nationwide we offer a huge range of services to meet all publicity needs in the form of leaflet of flyer distribution, and can offer advice on your leafleting campaign.

Five Reasons to choose leaflet distribution

By: Davis Morris

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