Five Star will open the first shop in stores to Beijing staged Dog Sheng Sijie - the five-star, Gome

Five Star will open the first shop in stores to Beijing staged Dog Sheng Sijie - the five-star

, Gome

Store

Planning

200 the total number of super serious saturation

"Next year (2006), Beijing

Home appliance chain

The total number of more than 200 stores, this' home appliances

Sell

Net 'is bound to be bursting at the seams. "Yesterday

(November 17, 2005) "

States United States

Electric Strategy 2006 "release, suggesting consumer electronics market in Beijing next year will usher in a life and death battle.

Yesterday

(November 17, 2005)

Gome Beijing segment disclosure "Gome Strategy 2006", the contrast Beijing Market

Appliance Retail

The amount and size of existing home appliances

Marketplace

Annual sales, the Beijing ground up to accommodate the number of consumer electronics stores should be around 150, but currently the major home appliance giant chain planning perspective, in the city of Beijing will be more than 200 home appliance chain stores, its intensity has been far far more than the consumption of consumer demand for home appliances.

It is understood that early in 2005, a total capital of 80 home appliance stores, to November reached 114, the end is expected to approach 120. Within a year by the 40, the giant home appliance chain has been heating up the battle. The forecast for the United States according to the country next year will be an additional 80, the figure is equivalent to the two giant Gome and Dazhong in Beijing over the past 18 years, the total number of shop.

According to general manager of Dazhong Electronics Jiayao Yong of North China Branch, Beijing is home appliance market of 300 billion per year market space. However, sales of home appliances has dropped to an average profit of about 8% of manufacturers and

Dealers

Assessed to give to several major home appliances retail giant's profits less than 10 billion U.S. if, as predicted by the country next year, Beijing will break the total number of home appliance stores 200, then the average annual profit per store of only 500 million. Good location for a large area of stores, this is not enough even to pay some rent.

"Of the rapid expansion will lead to shrinking market share a single store, consumer electronics market will be fully saturated." Zhaobao Min said: "this time, all the electric appliances chain will face 'winning strategy elimination' of natural law to survival of the fittest, the country will be the United States plans to open shop next big store-based. "He disclosed that Beijing Gome stores in 2006, the number of plans to take Beijing electronics market can accommodate the number of stores to 50% 55% of the turnover will reach Beijing for 65% of the total home appliance market to 75%. At the same time, will focus on the single-store strategy building, including the construction of 59 area in 5000 to 10,000 square meters of Beijing and China-level store store-level, 18 area of 10 thousand to 15 thousand square meters of Asia-level stores, eight area of more than 20,000 square meters of world-class stores.

Related News

Five Star

The first store will be open to Beijing

Yesterday

(November 17, 2005)

Reporter from a few household appliances supplier was informed Beijing market leader, followed by Paradise, ranked fifth in the national home appliance chain five-star appliances are also interested to Beijing Denver, currently has a number of suppliers on the matter made contact.

Said, according to the supplier, has been active in 23 markets in Beijing, Five Star intends to knock on a door to market, but now faces the biggest problem is location. As the capital of the commercial network has been available Gome, Dazhong

Suning

Paradise had inspected one by one, many stores have already signed a lease with these giants, so Beijing is no longer the home appliance market, the location of the Five Star.

However, yesterday

(November 17, 2005)

When the reporter with Five Star Ma Advertisement Promotion Department to contact the minister, the other two denied a shop that went to Beijing and said that even the intention to enter a market, no, "the most important thing we are doing two three-tier market. "

For Five Star's denial of a supplier, a site may be due to the difficulties, Five Star may still wait and see; Another possibility is that this approach to avoid

Competition

Risk, to prevent competitors siege.

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