Five Tips For Booklet Printing That Gets Results

Booklet printing reamins one of the most effective forms of marketing

. It is a popular, cost effective option that everyone from large, Fortune 500 companies to small businesses use every day to market their products and services.

Despite many other forms of marketing collateral that exit today, it remains popular because it is still very effective and relatively cost efficient.

With the right support, your booklet printing can be done quickly and easily. A little work on the front end will produce beautiful results and yield a product that you'll be proud to show to customers, clients, vendors and prospects.

Make sure you follow these tips for effective booklet printing.

1. Make your cover layout stands out. The cover is the first thing that readers will see, so make sure it's high impact and grabs attention. Many make the mistake of only focusing on the content, but just as much attention must be paid to the cover. Some clients test several designs first before printing in order to select the design that best fits their needs.

2. Only use professional images. Don't use clip art or Internet clip art. Hire a professional photographer or use a graphic artist for you booklet images. Poor images will make your booklet look bad, no matter how well it reads or is designed. Images go a long way at engaging your audience, so make sure you don't skimp on this important piece of your project.

3. Edit content. Now is not the time to get wordy. Your content should quickly get to the point without being redundant. Make sure you hit your marketing messages, but also make sure the content is as clear and as easy to understand as possible. Content is very important, so don't underestimate the power of it. Your audience will read it, so make sure you give them a quality product with proper grammar and punctuation.

4. Position your images. Your images shouldn't just be in the center. Vary them up a bit by putting them from one side to the other. No one wants to see an entire product with all of the images in the center.

5. Include call to actions. A call to action is just that, a call to action. It's where you ask for the sale. Sometimes, marketing departments put so much emphasis into creating content that they forget to include this vital piece of information in their marketing collateral. Include it at the end of every section or chapter.

Booklet printing can be a very effective form of marketing collateral. By using these steps, you can boost the effectiveness of your next booklet printing project.

by: Tenisha Mercer

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