Successful web design is all about delivering a positive user experience from the second a visitor lands on your website
. In truth, with visitors deciding whether to stay or bounce off of a website within the first three to seven seconds, making a favorable impression immediately is vital. Here are some essential web design tips that focus on providing a positive user experience which will keep visitors on your site and improve the chances for conversion:
Build the site to load as fast as possible Getting your visitors to your website as quickly as possible is one of the most important aspects of successful web design. Splash pages and Flash may look great but if theyre forcing visitors to either wait or work to access your site youre going to lose a large percentage of them. Loading time is now part of Googles ranking algorithm so slow speeds will hurt there as well.
Put keyword-relevant content above the fold Visitors want immediate assurance that the site they have landed on is relevant to their search. For that reason, compelling content related to the search term should be the first thing a visitor sees when they land. A site that delivers a confusing first impression or makes visitors scroll down to see if they have found what theyre looking for will have a very fast and high bounce rate.
Design the site for a clean and uncluttered look A clean looking site with limited use of images is likely to load quickly and convey vital information to visitors in a straightforward manner. Heavy image use and a design that is all over the board will make visitors wait and then overwhelm them. Starting off with two strikes within seconds doesnt leave much room for error for the rest of the visit.
Simple and clear navigation Make sure that important links are easy to find on every page of the site. This is especially true for the conversion process. When visitors make the decision to buy, they should be able to start the process immediately from any page on the site. Once started, navigation through the process should be as simple as possible.
Look out for broken links The dead end of broken links causes frustration and decreases the sites credibility. Monitor the site and fix links immediately.
A great first impression and a positive user experience are the keys to running a successful website. To make sure that your website is delivering on both, For more info please visit our website: http://www.inetglobalsolutions.com/.