Five Top Tips For Green Printing

With the growing trend towards environmental awareness

, green printing is fast becoming a top option for businesses that need printed promotional materials. Here are the top five ways for you to make sure that your advertising and promotional campaigns don't hurt Mother Nature.

#1- Use paper to its full extent.

One good way to help save trees is not to waste too much paper when producing printed items. You can therefore instruct your printer to use only standard sizes. When you choose this option, you will reduce paper wastage since there is no need to cut sides for a custom print. There are a variety of standards that different green printers may follow. One of the most common standards however follows ISO recommendations. This means using paper in sizes such as A4 or A1.

To make the most out of paper, the design that you choose for a brochure or flyer should incorporate all or as much of your message in one sheet or both sides of one sheet. Your cover letter or introductory message for example can easily be integrated in an informational brochure that also contains company or product information.

#2- Choose eco-friendly paper.

Don't just try to save paper. You should also use the kind of paper that won't harm the environment due to its chemical content. For starters, you can pick one that doesn't contain chlorine.

Correct paper choice for green printing also involves using recyclable materials. Common knowledge dictates that paper, by itself, is recyclable but this trait is sometimes rendered null by some varnishes and coats. If you plan on generating promotional materials that you suspect aren't valuable enough for people to keep copies of for a long time, choose paper without coating.

#3- Pick companies that use new technology.

In the past, machines had to be washed with lots of water to cool it down and prevent damage during high speed print cycles. Naturally this led to a lot of water waste. Many new machines no longer rely on water for cooling. If you want to make sure that you've picked a truly green printer, ask what kind of machine is used and what the actual procedure is.

#4- Work with companies that use renewable sources of energy.

One of the most environmentally responsible ways to generate power to run industries is to use solar energy. This option does not pollute or hurt the environment because it uses sunlight to generate electricity. You can therefore go green by supporting print companies and suppliers that run on solar power.

#5- Choose green inks.

The colors on brochures, flyers and handouts used to be based entirely on chemicals. The waste produced through synthetic coloring however has been known to contribute to soil and water pollution. The responsible alternative is to choose inks made of vegetable oil. What comes from nature can't hurt it.

You can quickly make more money by launching an aggressive business advertising campaign. Before you do so however, make sure that your drive to earn more is balanced by the concept of environmental responsibility. Choose options for green printing and help preserve and protect the earth.

by: Jimmy Cox

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