Five Top Tips For Green Printing

Every business can benefit from great advertising materials

. Always bear in mind though that these days the most appropriate way to go about generating them is through green printing. Here are some great tips that can help you come up with advertising tools that won't damage nature.

#1- Make good use of paper type and space.

One good way to help save trees is not to waste too much paper when producing printed items. You can therefore instruct your printer to use only standard sizes. When you choose this option, you will reduce paper wastage since there is no need to cut sides for a custom print. There are a variety of standards that different green printers may follow. One of the most common standards however follows ISO recommendations. This means using paper in sizes such as A4 or A1.

Once you've picked paper size, make sure you go for a design that makes use of both sides and all panels of your promotional brochure or handout. Maximizing paper space will eliminate the need to come up with separate sheets for different advertising elements such as cover letters and service descriptions.

#2- Choose eco-friendly paper.

It's not enough that you try to cut paper waste. It's also important that you try to make the right choice of paper. Go for brands that don't contain chlorine or other harmful chemical additives.

Green printing also involves the use of materials that can be recycled or reused. Of course, paper in general, by its very nature, is supposed to be recyclable. This however may not always be the case if you choose paper type that is heavily coated. If you only want to produce handouts that aren't intended to be long term keepsakes or tools, then it is better to go for plain, uncoated paper.

#3- Go for companies that use green printers.

High volume and high speed printing can often put old printing machines on overdrive and may even lead to dangerous overheating. Because of this, old printer models have to be cooled down with lots of water. You may want to help conserve water by going for a company that uses a green printer. This is any new machine model that no longer uses water for cooling.

#4- Go for printing experts that partly use renewable energy sources.

It is common knowledge that environmentally responsible companies prefer to go for solar power than the usual sources of energy. Through the use of solar panels, you don't contribute to environmental pollution or degradation. Take the green route by choosing companies that use alternative energy sources.

#5- Choose eco-friendly inks.

The colors on brochures, flyers and handouts used to be based entirely on chemicals. The waste produced through synthetic coloring however has been known to contribute to soil and water pollution. The responsible alternative is to choose inks made of vegetable oil. What comes from nature can't hurt it.

You can definitely earn so much more if you advertise through printed flyers and brochures. It's important however to start thinking of more than just money. You also need to put some thought into environmental responsibility. Go for green printing choices.

by: Dale Trent

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