Five Ways A Blog Helps Your Seo & Boost Your Rankings
I am sure you have heard a lot of talk about blogs and I am not just referring to the Gossip Blogs
, I am referring to business blogging. A role a lot of businesses has taken on because of it multiple benefits. A blog plays a significant role in boosting your SEO, but it also helps to build relationships, establish yourself as an expert and keep people tuned in to your website that can lead to increase conversions and sales if executed effectively. Today I want to share the top five ways a blog helps to boost your SEO efforts
Automatic SEO - A blog can be configured to automatically optimize any content that you add. It is extremely search engine friend and it creates unique page urls.
Link Building You create links several ways with a blog. If your blog posts are great, people will link to it, they will bookmark it, share it with a friend or with their social network. Secondly, when you create a blog, you link to other pages on your website that directly relates to the blog post.
Keyword Tags When you create a blog post, you can add as many keyword tags to that blog as possible. Keep it related though for it to be effective.
Content Search Engines love fresh content. This is probably one of the most important roles a blog plays; it allows you to easily add fresh content to your website. Even if its a couple paragraphs. Most importantly, blogs have plug-ins that automatically ping the search engines to let them know that your website has been updated, so that they can come back to crawl your website each time a post has been added.
Blog Comments If visitors are commenting on your blog, most likely they will use keywords or keyword phrases that are related to the blog topic in the post that you may have or may not have used, which will increase your keyword density on the page, which in turn increases your chances of being found for that keyword
What message are you sending prospects?
Now, consider another scenario, another plumber who has a basic template website design that several other plumbers has, usually one obtained from superpages.com, yellowpages.com or some other template site. Do you think it will have the same impact convincing a prospect that they are an established reliable business, when there website is plain, they have no logo, or the information is simply distorted on the site and it appears unprofessional.
The message these types of websites sends is that I dont care about my business; I dont care how I am perceived.
The funny thing is, most business owners who get this type of template website design arent aware of the ramifications it has on their business, because they think simply getting a website design and establishing a web presence is enough, but it isnt.
Small business owners should think big.
I was speaking to a prospect recently, a small business owner, an electrician to be exact who does work for large corporate chains. I felt like speaking to him on and on, because he was so enthusiastic about his business and marketing his business. He had a unique value proposition. He had a unique and catchy tagline and He had a professional answering service to set the right impression, He had a clear strategy in place for increasing his business, and he was speaking to me about improving his website. Why? Because he gets it! Although he is a small business owner, he is doing business with BIG CORPORATIONS, because He GETs IT, he understands, its all about Marketing and Perception.
In this economy, business is slow, there is no doubt about it, but you can still get new business. You just need to get in front of your target market and make sure that you STAND OUT. What can you today that will get you on the track of thinking like a BIG Business so that you can have BIG Results?
by: Kevin
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